Paid Ads Expert

IPF Digital; Warszawa; Hybrid; PLN 180,000 - 240,000; Full time

Benefits offered by this job

Growth opportunities

Mental health platform

Team lunches and socials

Private health care

Job summary

IPF Digital Warsaw is seeking a Digital Marketing Analyst to drive paid campaigns across multiple international markets. You will optimise Google Ads, analyse performance data, and translate insights into actionable guidance for cross-functional teams.

You will collaborate with Heads of Marketing and local teams, ensuring compliant, efficient campaigns while speaking fluent Polish and English. Hybrid working in Warsaw with international exposure and growth opportunities.

Qualifications

• Proven experience managing paid advertising campaigns across Google platforms.
• Familiarity with fintech, e-commerce, or fast-paced digital environments.
• Fluent English and Polish for cross-market collaboration.

Responsibilities

• Google Ads Campaign Optimisation across Search, Performance Max, YouTube and SA360.
• Analyse campaigns, keywords, bids, and account structures to improve performance.
• Translate data into practical recommendations for teams and stakeholders.
• Regularly test and refine campaign settings for efficiency.
• Collaborate with marketing teams and business stakeholders for outcomes.
• Ensure campaigns comply with platform policies and regulations.
• Communicate clearly in Polish and English across markets.

Skills

Google Ads optimisation

Performance analysis

Data interpretation

Campaign testing

Stakeholder collaboration

Policy compliance

English & Polish communication

Tools

SA360

Performance Max

YouTube campaigns

Job description

• Join our collaborative Digital Marketing HUB, working alongside experienced marketing analysts and marketing specialists across multiple international markets.
• Partner closely with the Head of Digital Marketing, country marketing teams, analysts, CRM specialists, and creative partners to drive customer acquisition and business growth through data-driven digital advertising.
• As you'll collaborate daily with both international and local stakeholders, professional fluency in English and Polish is essential for effective communication and successful collaboration.

This role is based in Warsaw, with responsibility for initiatives across all IPF Digital operations and markets.

Here’s how you’ll put your skills into action:

• Google Ads Campaign Optimisation: Manage and continuously optimise Google Search campaigns, with additional responsibility for Performance Max, Demand Gen, YouTube and SA360 campaigns, driving measurable improvements in customer acquisition and campaign performance.
• Performance Analysis: Dive deep into campaign data, keywords, bidding strategies, search queries and account structures to identify optimisation opportunities and deliver incremental performance improvements.
• Data Analysis & Insight Generation: Translate campaign data into clear, practical recommendations, enabling teams to understand performance, solve challenges and make better optimisation decisions.
• Continuous Improvement: Regularly test, refine and enhance campaign settings and structures, using data and experimentation to improve efficiency and results over time.
• Stakeholder Collaboration: Work closely with marketing teams and business stakeholders, sharing insights and recommendations that support stronger campaign performance and business outcomes.
• Compliance: Ensure campaigns comply with platform policies, financial services regulations and internal governance standards.
• Communication and language skills: Communicate confidently and clearly in both Polish and English, adapting your language and style to suit diverse audiences. You’ll facilitate collaboration across international teams, ensuring shared understanding and smooth delivery across markets.

We also know that experience counts - and we believe that the following can support your success:

• Proven experience managing and optimising paid advertising campaigns across Google platforms, ideally within fintech, e-commerce, performance marketing agencies, or similarly fast-paced digital environments.
• Strong understanding of performance marketing, customer acquisition strategies, conversion optimisation, attribution models, and campaign measurement methodologies.
• Experience working with the Polish market, combined with fluency in Polish and English, and a genuine interest in continuously improving Google Ads performance through hands-on campaign optimisation.

Our hiring approach

As part of our skills-first recruitment process, you will be asked to complete a practical work challenge. This gives you a chance to showcase your skills, your way of thinking, and your problem-solving approach – beyond what’s on a CV.

In the next steps, we’ll focus on getting to know you better through conversations around culture fit and soft skills, to ensure we’re a great match for each other.

What can we offer you?

• Real opportunities for growth - enjoy access to a variety of internal learning and external development initiatives.
• A fully free mental health platform with access to certified professionals: psychologists (including child psychologists), dietitians, business coaches, and physiotherapists.
• Relaxed team integrations - kayaking, cycling, workshops, team outings… we enjoy spending time together, and we make it happen regularly.
• Move your body, clear your mind - you can use Multisport card or use private health care coverage.
• A truly international environment - we collaborate with teams from Mexico to Australia. Sounds exciting? That’s just our everyday reality.

From office life

• Company parking where you can book a parking place.
• Weekly team lunches - enjoy vouchers to nearby restaurants (yes, sushi included!).
• Brand new office in a prime location - Gdański Business Center in Warsaw, just 5 minutes from Dworzec Gdański metro station. Inside: 3 types of coffee, ping pong, and a chillout room. Tempted?
• Flexibility is not a buzzword - hybrid work model (2 days a week at the office) and flexible hours are our standard, not a perk.

Here’s how our team describes our culture

The culture at IPFD is driven by our shared values. People are put first, we accept differences and encourage individuality. Due to our flat business structure, we enjoy collaborating together. Enjoying some good times together is also highly encouraged!

Sounds good? We all think so at IPF Digital.

Whistleblowing

At IPF Digital, we are committed to ethical conduct and upholding our values. We are dedicated to building trust-based relationships with our customers, employees, and the communities in which we operate. To support those who wish to act with integrity, we have implemented mechanisms that allow for the reporting of any concerns related to potential risks, unethical behavior, or legal violations.