Paid Ads Expert

Ipfdigital; Warszawa; On-site; PLN 50,000 - 70,000; Full time

Benefits offered by this job

Free mental health platform

Flexibility with hybrid work model

Team outings and activities

Company parking

Weekly team lunches

Job summary

Ipfdigital in Warsaw is looking for a Digital Marketing Specialist to design and optimize campaigns across various platforms. The role involves collaborating with both local and international teams while ensuring compliance with regulations.

The ideal candidate will have proven experience in paid advertising, strong analytical skills, and a solid grasp of digital marketing tools. A hybrid work model and a dynamic team culture await you!

Qualifications

• Proven experience managing and optimizing paid advertising campaigns.
• Strong understanding of performance marketing and customer acquisition strategies.
• Hands-on experience with relevant digital marketing tools.

Responsibilities

• Design and optimize high-performing advertising campaigns across digital channels.
• Analyze campaign performance and improve customer acquisition efficiency.
• Lead A/B testing initiatives to enhance campaign effectiveness.

Skills

Campaign management

Data analysis

Fluent in English

Fluent in Polish

Performance optimization

Tools

Google Ads

Google Analytics

Google Tag Manager

Looker Studio

Job description

About Team:

• Join our collaborative Digital Marketing HUB, working alongside experienced marketing analysts and marketing specialists across multiple international markets.

• Partner closely with the Head of Digital Marketing, country marketing teams, analysts, CRM specialists, and creative partners to drive customer acquisition and business growth through data-driven digital advertising.

• As you'll collaborate daily with both international and local stakeholders, professional fluency in English and Polish is essential for effective communication and successful collaboration.

This role is based in Warsaw, with responsibility for initiatives across all IPF Digital operations and markets.

Here’s how you’ll put your skills into action:

• Paid Advertising Strategy & Execution: Design, launch, and optimise high-performing campaigns across Google Search, Display, YouTube, Performance Max, and remarketing channels, helping more customers discover and access our financial products while delivering measurable business growth.

• Performance Optimisation: Continuously analyse campaign performance, bidding strategies, audience behaviour, and conversion data to improve customer acquisition efficiency, maximise return on investment, and achieve ambitious growth targets.

• Data Analysis & Insight Generation: Transform complex performance data into actionable recommendations, enabling stakeholders to make informed decisions and ensuring marketing investments deliver meaningful results.

• Experimentation & Continuous Improvement: Lead A/B testing initiatives, explore emerging advertising opportunities, and identify innovative ways to improve campaign effectiveness, customer engagement, and conversion performance.

• Stakeholder Collaboration: Build strong partnerships with marketing teams, analysts, CRM specialists, creative agencies, and business leaders, ensuring paid advertising activity is aligned with wider business objectives and customer journeys.

• Compliance & Risk Management: Ensure advertising activities comply with platform policies, financial services regulations, consumer protection requirements, and internal governance standards, protecting both customers and the business.

• Communication and language skills: Communicate confidently and clearly in both Polish and English, adapting your language and style to suit diverse audiences. You’ll facilitate collaboration across international teams, ensuring shared understanding and smooth delivery across markets.

We also know that experience counts – and we believe that the following can support your success:

• Proven experience managing and optimising paid advertising campaigns across Google platforms, ideally within fintech, e-commerce, performance marketing agencies, or similarly fast‑paced digital environments.

• Strong understanding of performance marketing, customer acquisition strategies, conversion optimisation, attribution models, and campaign measurement methodologies.

• Hands‑on experience with tools such as Google Ads, Google Analytics, Google Tag Manager, Looker Studio, and related reporting and tracking platforms, combined with a passion for continuous learning and innovation.

Our hiring approach

As part of our skills‑first recruitment process, you will be asked to complete a practical work challenge. This gives you a chance to showcase your skills, your way of thinking, and your problem‑solving approach – beyond what’s on a CV.

In the next steps, we’ll focus on getting to know you better through conversations around culture fit and soft skills, to ensure we’re a great match for each other.

What can we offer you?

• Real opportunities for growth – enjoy access to a variety of internal learning and external development initiatives.

• A fully free mental health platform with access to certified professionals: psychologists (including child psychologists), dietitians, business coaches, and physiotherapists.

• Relaxed team integrations – kayaking, cycling, workshops, team outings... we enjoy spending time together, and we make it happen regularly.

• Move your body, clear your mind – you can use Multisport card or use private health care coverage.

• A truly international environment – we collaborate with teams from Mexico to Australia. Sounds exciting? That’s just our everyday reality.

From office life

• Company parking where you can book a parking place.

• Weekly team lunches – enjoy vouchers to nearby restaurants (yes, sushi included!).

• Brand new office in a prime location – Gdański Business Center in Warsaw, just 5 minutes from Dworzec Gdański metro station. Inside: 3 types of coffee, ping pong, and a chillout room. Tempted?

• Flexibility is not a buzzword – hybrid work model (2 days a week at the office) and flexible hours are our standard, not a perk.

Here’s how our team describes our culture

The culture at IPFD is driven by our shared values. People are put first, we accept differences and encourage individuality. Due to our flat business structure, we enjoy collaborating together. Enjoying some good times together is also highly encouraged!

Sounds good? We all think so at IPF Digital.

Whistleblowing

At IPF Digital, we are committed to ethical conduct and upholding our values. We are dedicated to building trust‑based relationships with our customers, employees, and the communities in which we operate. To support those who wish to act with integrity, we have implemented mechanisms that allow for the reporting of any concerns related to potential risks, unethical behavior, or legal violations.

Want to report concerning behavior? Click here to report

Polish Whistleblowing Procedure