Open-Source Product Marketing & Growth Lead

IBA Group; Wrocław; On-site; PLN 150,000 - 190,000; Full time

Benefits offered by this job

IEEE? No perks listed

Job summary

IBA Group seeks a hands-on Product Marketing & Growth Manager with open-source and developer/community experience to bring ICDC Open to market in Europe and the US.

You will own day-to-day promotion, run campaigns across LinkedIn, Google, Reddit and more, grow the technical community, and turn product interest into enterprise opportunities. Strong English and ability to communicate with engineers required.

Qualifications

• 4+ years in B2B technology marketing or growth roles.
• Experience marketing technical B2B products (cloud, DevOps, cybersecurity, SaaS).
• Hands-on with open-source products or open-source GTM.
• Experience building or managing developer communities.
• Experience lead generation and digital acquisition.
• Experience running campaigns in LinkedIn Ads or Google Ads.
• Strong understanding of funnels, CAC, and channel metrics.
• Ability to translate technical product knowledge for engineers and IT leaders.
• Excellent English communication and content creation skills.
• Comfortable working independently and owning projects.

Responsibilities

• Own day-to-day promotion and demand generation for ICDC Open.
• Build and execute campaigns across LinkedIn, Google, Reddit, YouTube, technical media, and developer communities.
• Grow and maintain the technical community.
• Drive users through the funnel.
• Create and coordinate technical content: articles, use cases, demos, webinars, and short-form content.
• Work closely with product and engineering teams to turn technical knowledge into market-facing messages.
• Manage email onboarding and follow-up with Community and Business users.
• Identify relevant publications, influencers, communities, and distribution partners.
• Track campaign and funnel performance and optimize channels.
• Identify Enterprise-level interest and hand them over for direct B2B engagement.
• Coordinate external writers, designers, video producers, and contractors as needed.

Skills

B2B marketing

Product marketing

Demand generation

Growth marketing

Open-source GTM

Developer community

Lead generation

Digital channels

Eng IT communication

Tools

LinkedIn Ads

Google Ads

Job description

IBA Group seeks a hands-on Product Marketing & Growth Manager with open-source and developer/community experience to bring ICDC Open to market in Europe and the US.

You will own day-to-day promotion, run campaigns across LinkedIn, Google, Reddit and more, grow the technical community, and turn product interest into enterprise opportunities. Strong English and ability to communicate with engineers required.