Mobile UA Manager (Facebook, Tik Tok)

Social Discovery Group; Poland; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Remote opportunity

Vacation 28 days

Wellness days 7

Bonuses up to 5000 USD

Training reimbursement 50%

Health benefits up to 1000 USD/year

Work equipment provided/ reimbursement

Merchandise and team activities

Job summary

Social Discovery Group is seeking a Mobile UA Manager to lead Meta and TikTok advertising campaigns remotely. You will build and optimize campaigns, track performance with AppsFlyer and BI tools, and push scaling while controlling CPA and ROI.

Ideal candidates have 3+ years in mobile UA, strong Excel skills, experience with automation APIs, and solid data analysis alongside English at least B2 level.

Qualifications

• Meta and TikTok expert with 3+ years of experience.
• Experience with campaigns automation (API, autorules, Claude).
• Proficient in Excel/Google Sheets; AppsFlyer user.
• Strong analytical skills; ability to interpret data.
• English level B2 or higher.

Responsibilities

• Launch and optimize Meta Ads and TikTok campaigns.
• Report and analyze campaigns with BI tools and AppsFlyer.
• Scale channels without CPA growth, improve ROI and metrics.
• Test new targeting and ad types (web2app).
• Collaborate with Creative Team for testing of scale solutions.

Skills

Facebook Ads

TikTok Ads

Campaign automation

Excel/Google Sheets

AppsFlyer

Data analysis

English B2+

Tools

AppsFlyer

Job description

Social Discovery Group (SDG) is a group of social discovery companies. SDG solves the problems of loneliness, isolation, and disconnection - transforming virtual intimacy into the new normal. SDG’s products redefine the way people interact and connect with one another.

Our portfolio includes social entertainment platforms designed to connect people online across different cultures and regions of the world.

We bring together a team of like-minded people and IT professionals who specialize in creating and developing globally impactful social discovery products. Our international team of digital nomads works remotely from all over the world.

We’re proud to be a two-time “Great Place to Work” winner (USA & Japan, 2024–2025) and a Top-5 Company for Work-From-Anywhere Jobs (FlexJobs, 2025).

We are looking for a Mobile UA Manager (Facebook, Tik Tok).

Your main tasks will be:

• Meta Ads and Tik Tok campaigns launch and optimization;
• Reporting and analysis of advertising campaigns; project & audience analytics via AppsFlyer, internal BI and other tools;
• Channels scaling without CPA growth, improve ROI, expected income and other key metrics;
• Testing new targeting and ad types (web2app);
• Creative testing, cooperation with the Creative Team and a search of scale solutions.

We expect from you:

• Meta and Tik Tok expert, at least 3 year experience. Experience with campaigns automation (API, autorules, Claude) is required. Meta Blueprint certificate is additional advantage.
• Proficient in Excel/Google Sheets;
• Experiences AppsFlyer user;
• Understanding how to scale and creative testing;
• Good analytical skills and ability to interpet data;
• English is B2 or higher (originally Russian-speaking)

What do we offer:

• REMOTE OPPORTUNITY to work full-time;
• The initial pay level or pay range for this role will be shared with candidates during the recruitment process and before the commencement of employment;
• Vacation 28 calendar days per year;
• 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave;
• Bonuses up to $5000 for recommending successful applicants for positions in the company;
• 50% payment for professional training, international conferences, and meetings;
• Corporate discount for English lessons;
• Health benefits. According to the paychecks, if you are not eligible for corporate medical insurance, the company will compensate you with up to $ 1,000 gross per year per employee. This can be spent on self-purchase of health insurance or on doctor’s fees for yourself and close relatives (spouse, children);
• Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations. In the other locations, the company provides reimbursement of workplace costs up to $ 1000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years;
• Internal gamified gratitude system: receive bonuses from colleagues and exchange them for our merchandise, team building activities, massage certificates, etc.