Mobile Acquisition Specialist

Surfshark; Warszawa, Polska; Hybrid; PLN 112,000 - 167,000; Full time

Benefits offered by this job

Learning opportunities

Health benefits

Tools of your choice

Team events

Transit reimbursement

Work-from-anywhere flexibility

Surfshark premium accounts

Job summary

Surfshark is seeking a Mobile Acquisition Specialist to drive growth through Google App Campaigns and other paid channels. You will support setup, creative testing, and daily performance tracking while collaborating with the creative team.

You will analyze CPI, trial starts, and early conversions, and leverage mobile attribution platforms to measure impact. English communication and a strong analytical mindset are essential.

Qualifications

• Experience running digital performance campaigns in Google Ads; App campaigns are a plus.
• Strong grasp of CTR, CPC, conversion rates and CPA/CPI.
• Excellent analytical mindset; comfortable with Excel/Sheets for insights.
• Adaptable and eager to learn mobile growth strategies and attribution tools.
• Outstanding English written and verbal communication.

Responsibilities

• Set up, monitor, and optimize Google App Campaigns.
• Refresh and test ad assets regularly to find top-performing creatives.
• Monitor daily performance focusing on CPI, trial starts, and initial conversions.
• Collaborate with creative to brainstorm new ad angles and assets.
• Navigate mobile attribution platforms to analyze campaign conversions.
• Track performance data across attribution tools for accurate measurement.
• Pull performance reports and share data-driven ideas with the team.
• Stay curious about industry trends and Google platform updates.

Skills

Google Ads

App campaigns

Performance marketing

Excel/Sheets

English communication

Tools

Excel

Google Sheets

Mobile attribution platforms

Job description

We’re looking for a Mobile Acquisition Specialist to help execute and scale our mobile app growth strategies. Your main focus will be Google App Campaigns, where you’ll support campaign setups, ongoing creative optimizations, and daily performance tracking. You’ll also assist with other paid acquisition channels (Apple Ads, TikTok, Reddit, DSPs and Affiliates), helping test new tactics to drive user growth.

IF YOU WANT TO:

• Set up, monitor, and optimize Google App Campaigns;
• Refresh and test ad assets regularly (copy, images, and video) to find top-performing creative combinations;
• Monitor daily campaign performance, focusing on key metrics like CPI, trial starts, and initial conversion rates;
• Collaborate with our creative team to brainstorm new ad angles and visual assets;
• Learn to navigate mobile attribution platforms to analyze how paid campaigns convert into long-term users;
• Help track performance data across mobile attribution platforms to ensure accurate measurement;
• Pull performance reports and bring data-backed ideas to team discussions;
• Stay curious about industry trends, Google platform updates, and mobile app growth strategies.

AND YOU CAN CHECK OFF:

• Proven experience running digital performance marketing campaigns in Google Ads, experience with App campaigns is a plus;
• Understanding of core performance metrics (CTR, CPC, Conversion Rates, CPA/CPI);
• Strong analytical mindset, you enjoy working with numbers in Excel or Google Sheets to find insights;
• High adaptability and eagerness to learn mobile-specific growth strategies and attribution toolsets;
• Outstanding verbal and written communication skills in English.

HERE’S THE DEAL:

• Growth and learning opportunities: time dedicated to learning, conferences, online learning platforms, and books for your professional development;
• Health and wellness: we want you to feel and be your best. That's why we offer various benefits, from online workouts, a physical coach and a gym to regular mental health checks;
• Tools of your choice: choose technical equipment and the tools you need to do your best;
• Community and celebrations: get ready for long-lasting traditions such as yearly workation, Friday get-togethers, various team buildings and company celebrations;
• Convenient commuting: traveling from point A to point B can be a pain. That’s why, depending on your unique circumstances, we compensate part of your public transport costs;
• Work-life balance: We encourage working in the office, with the possibility of up to two remote days per week. Plus, with our WFA policy, you can work from almost anywhere in the world;
• Premium Surfshark accounts: for you, your family, and friends;
• Gross salary: 2250-3200 Eur/month for the Lithuanian market, 10000-15000 Pln/month for the Polish market. It may vary depending on your skills and experience.