Mobile Acquisition Specialist

Surfshark; Warszawa; Hybrid; PLN 112,000 - 167,000; Full time

Benefits offered by this job

Growth and learning opportunities

Health and wellness

Tools of your choice

Community and celebrations

Convenient commuting

Work-life balance

Premium Surfshark accounts

Job summary

Surfshark is seeking a Mobile Acquisition Specialist to drive our mobile growth initiatives. Your focus will be on Google App Campaigns, supporting setup, ongoing creative optimization, and daily performance tracking, while collaborating with the creative team on new ad assets.

You’ll test new tactics across Apple Ads, TikTok, Reddit, DSPs, and Affiliates, and you’ll analyze attribution data to convert campaigns into long-term users. English communication is essential.

Qualifications

• Proven experience running digital performance marketing campaigns in Google Ads; App campaigns a plus.
• Understanding of core performance metrics (CTR, CPC, Conversion Rates, CPA/CPI).
• Strong analytical mindset; enjoy numbers in Excel or Google Sheets to derive insights.
• High adaptability and willingness to learn mobile growth strategies and attribution toolsets.
• Outstanding verbal and written communication skills in English.

Responsibilities

• Set up, monitor, and optimize Google App Campaigns.
• Refresh and test ad assets regularly to find top-performing creative combinations.
• Monitor daily campaign performance focusing on CPI, trial starts, and initial conversion rates.
• Collaborate with our creative team to brainstorm new ad angles and assets.
• Learn to navigate mobile attribution platforms to analyze paid campaigns.
• Help track performance data across mobile attribution platforms for accurate measurement.
• Pull performance reports and share data-backed ideas with the team.
• Stay curious about industry trends, Google platform updates, and mobile app growth strategies.

Skills

Google Ads

App campaigns

Analytics

Excel

Google Sheets

Attribution tools

Digital marketing

Tools

Mobile attribution platforms

Job description

We’re looking for a Mobile Acquisition Specialist to help execute and scale our mobile app growth strategies. Your main focus will be Google App Campaigns, where you’ll support campaign setups, ongoing creative optimizations, and daily performance tracking. You’ll also assist with other paid acquisition channels (Apple Ads, TikTok, Reddit, DSPs and Affiliates), helping test new tactics to drive user growth.

If you want to:

• Set up, monitor, and optimize Google App Campaigns;

• Refresh and test ad assets regularly (copy, images, and video) to find top-performing creative combinations;

• Monitor daily campaign performance, focusing on key metrics like CPI, trial starts, and initial conversion rates;

• Collaborate with our creative team to brainstorm new ad angles and visual assets;

• Learn to navigate mobile attribution platforms to analyze how paid campaigns convert into long-term users;

• Help track performance data across mobile attribution platforms to ensure accurate measurement;

• Pull performance reports and bring data-backed ideas to team discussions;

• Stay curious about industry trends, Google platform updates, and mobile app growth strategies.

And you can check off:

• Proven experience running digital performance marketing campaigns in Google Ads, experience with App campaigns is a plus;

• Understanding of core performance metrics (CTR, CPC, Conversion Rates, CPA/CPI);

• Strong analytical mindset, you enjoy working with numbers in Excel or Google Sheets to find insights;

• High adaptability and eagerness to learn mobile-specific growth strategies and attribution toolsets;

• Outstanding verbal and written communication skills in English.

Here’s the deal:

• Growth and learning opportunities: time dedicated to learning, conferences, online learning platforms, and books for your professional development;

• Health and wellness: we want you to feel and be your best. That's why we offer various benefits, from online workouts, a physical coach and a gym to regular mental health checks;

• Tools of your choice: choose technical equipment and the tools you need to do your best;

• Community and celebrations: get ready for long-lasting traditions such as yearly workation, Friday get-togethers, various team buildings and company celebrations;

• Convenient commuting: traveling from point A to point B can be a pain. That’s why, depending on your unique circumstances, we compensate part of your public transport costs;

• Work-life balance: We encourage working in the office, with the possibility of up to two remote days per week. Plus, with our WFA policy, you can work from almost anywhere in the world;

• Premium Surfshark accounts: for you, your family, and friends;

• Gross salary: 2250-3200 Eur/month for the Lithuanian market, 10000-15000 Pln/month for the Polish market. It may vary depending on your skills and experience.