Media Growth Strategist - Poland & Baltics

Loreal; Warszawa; Presencial; PLN 420 000 - 640 000; Tempo integral

Resumo da oferta

Loreal in Poland and the Baltics is seeking a Head of Media to lead the media strategy and capabilities across Poland and the Baltics, driving growth through integrated awareness, performance, e-commerce and retail media.

You will direct investment, shape annual strategies, and build a high-performing team, ensuring data-informed decisions and strong collaboration with commercial, e-commerce and zone stakeholders.

Qualificações

• Lead the media strategy across Poland and Baltics, aligning with divisional priorities.
• Build and develop a high-performing media team.
• Drive annual media investment strategy with measurable impact.
• Ensure full-funnel integration across paid media and retail media.
• Own governance, KPIs, and measurement principles.

Responsabilidades

• Set divisional media strategy across awareness, consideration and performance.
• Lead and develop the media team with clear priorities.
• Shape annual investment strategy across brands and channels.
• Drive e-commerce growth through media aligned with retailer priorities.
• Develop retail media agenda with retailers and clear objectives.
• Oversee annual media planning and investment adjustment.

Conhecimentos

Media Leadership

Strategic Thinking

E-commerce & Retail Media

Search & Discovery

Investment Acumen

People Leadership

Measurement & ROI

Stakeholder Management

Planning & Prioritization

Communication & Influence

Adaptability & Learning

Descrição da oferta de emprego

Loreal in Poland and the Baltics is seeking a Head of Media to lead the media strategy and capabilities across Poland and the Baltics, driving growth through integrated awareness, performance, e-commerce and retail media.

You will direct investment, shape annual strategies, and build a high-performing team, ensuring data-informed decisions and strong collaboration with commercial, e-commerce and zone stakeholders.