Marketing Technology Manager – MarTech / Adobe/ Salesforce (GN)

Accenture Poland; Warszawa; Hybrid; PLN 240,000 - 300,000; Full time

Benefits offered by this job

Employment Contract

Company car

Career development

Training resources

Employee assistance program

Share purchase program

Referral bonuses

Private medical care

Job summary

Accenture Poland is seeking an experienced MarTech consultant to lead marketing technology programs across Salesforce Marketing Cloud and Adobe Experience Platform. You will translate business goals into scalable data models, orchestrated journeys, and personalized campaigns while guiding cross-functional teams.

The role requires 8–10 years in MarTech, strong stakeholder engagement, and a track record of delivering measurable outcomes.

Qualifications

• Minimum 8–10 years in MarTech consulting with strong experience across Salesforce Marketing Cloud and/or Adobe Experience Platform.
• Expertise in campaign management, segmentation, personalization, and omnichannel orchestration.
• Solid capability in platform configuration, data integrations, and enterprise audience management.
• Proven client-facing consulting experience with the ability to influence senior stakeholders.

Responsibilities

• Assess current MarTech landscape, define future state architecture, and recommend enhancements across ecosystems like Salesforce / Adobe etc.
• Lead requirements and design workshops, translating marketing goals into scalable data, segmentation, and personalization use cases.
• Design and implement lifecycle campaigns, orchestrated journeys, and customer profiles leveraging either Adobe Experience Platform or SFMC / Data Cloud.
• Establish KPIs, track performance, and drive insight-led optimization and continual improvement in marketing effectiveness.
• Manage multi-disciplinary teams and delivery, ensuring privacy compliance, operational excellence, and measurable business outcomes.

Skills

Client-facing communication

Stakeholder engagement

Leadership

Team management

Tools

Salesforce Marketing Cloud

Adobe Experience Platform

Job description

WHO WE ARE

Accenture is a global leader in professional services, dedicated to helping organizations transform their digital capabilities, optimize operations, accelerate growth, and enhance public services. Through our integrated solutions in Strategy & Consulting, Technology, Operations, Industry X, and Accenture Song, we empower our clients to reach new levels of excellence.

Accenture is a global leader in professional services, dedicated to helping organizations transform their digital capabilities, optimize operations, accelerate growth, and enhance public services. Through our integrated solutions in Strategy & Consulting, Technology, Operations, Industry X, and Accenture Song, we empower our clients to reach new levels of excellence.

The Strategy & Consulting Global Network Song practice aligns with Accenture’s global team to support clients in marketing, sales, and service. We deliver transformation through offerings like Marketing, Sales & Service, and Commerce- helping clients reduce costs, boost revenue, and enhance customer satisfaction.

For more information about Accenture GN Song Poland, please visit our website.

THE WORK

• Assess current MarTech landscape, define future state architecture, and recommend enhancements across ecosystems like Salesforce / Adobe etc.
• Lead requirements and design workshops, translating marketing goals into scalable data, segmentation, and personalization use cases.
• Design and implement lifecycle campaigns, orchestrated journeys, and customer profiles leveraging either Adobe Experience Platform or SFMC / Data Cloud.
• Establish KPIs, track performance, and drive insight-led optimization and continual improvement in marketing effectiveness.
• Manage multi-disciplinary teams and delivery, ensuring privacy compliance, operational excellence, and measurable business outcomes.

Flexible: We are delivering our work mostly remotely but knowing that Global Network Song (GN Song) way of working is also based on traveling and serving advisory, typically working closely with our Clients in their offices, willingness and ability to work at client’s locations mostly across Europe, but also other locations, for short or long term is still required.

With all our roles, there is some in-person time for collaboration, learning and building relationships with clients, peers, leaders, and communities. As an employer, we will be as flexible as possible to support your specific work/life needs.

WHAT’S IN IT FOR YOU

• Work on transformative projects with key G2000 clients, Co-create innovative, technology-driven solutions alongside strategy leaders, industry experts, and enterprise practitioners.
• Grow your career with personalized training to build strategy & consulting acumen , industry knowledge, and a commitment to responsible business in every aspect of work.
• Thrive in an inclusive, globally connected culture that accelerates equality and enables collaboration across diverse teams and geographies.

HERE’S WHAT YOU’LL NEED

• 8-10 years in MarTech consulting with strong experience across Salesforce Marketing Cloud and/or Adobe Experience Platform.
• Expertise in campaign management, segmentation, personalization, and omnichannel orchestration for measurable outcomes.
• Solid capability in above platform configuration, data integrations, and enterprise audience management.
• Strong understanding of operating models and digital channel strategies to deliver cohesive customer experiences.
• Skilled in measurement, KPI definition, and lifecycle performance optimization using insights and analytics.
• Proven client-facing consulting experience with the ability to influence senior stakeholders.
• Experience leading multi-disciplinary teams to deliver programs with operational discipline and quality.
• Knowledge of privacy, governance, and secure marketing operations to support compliant scaling.

BONUS POINTS IF YOU HAVE

• Certifications across Salesforce (SFMC, Data Cloud, Personalization, Pardot, Loyalty) and/or Adobe Experience Platform, with strong marketing foundations (MBA a plus).
• Expertise in orchestrating personalized omnichannel experiences, managing large-scale campaign operations, and optimizing performance through insights and analytics.
• Experience delivering digital marketing and data-driven transformations, engaging senior stakeholders, and solutioning with tools like Adobe Workfront, Target, or similar.

WHAT WE OFFER

• Employment Contract (Umowa o pracę)
• Personalized Career Development: Support from a dedicated People Lead, a customised professional development plan, and access to coaching sessions.
• Extensive Training Resources: A broad array of soft, technical, and language training, plus access to e-learning platforms, Gallup assessments, GenAI training, and course co-funding.
• Employee Assistance Program: Access to legal, financial, and psychological consultations.
• Share Purchase Program: Accenture employees are eligible for quarterly dividends when they own company shares.
• Referral Bonuses: Participation in a paid employee referral program.
• Comprehensive Benefits: Including private medical care, life insurance, and access to the MyBenefit platform with options like the Multisport card.
• Company car.

WHAT WE BELIEVE

Accenture does not discriminate employment candidates on the basis of race, religion, color, sex, age, disability, national origin, political beliefs, trade union membership, ethnicity, denomination, sexual orientation or any other basis impermissible under Polish law.

All our leaders are committed to building a better, stronger and more durable company for future generations to create positive, long-lasting change. Inclusion and diversity are fundamental to our culture and core values. Our rich diversity makes us more innovative and creative, which helps us better serve our clients and our communities.

Our position as partner to many of the world’s leading businesses, organizations and governments affords us both an extraordinary opportunity and a tremendous responsibility to make a difference. Sustainability is one of our greatest responsibilities, which we embed it into everything we do and for everyone we work with.

Please be advised that only selected candidates will be contacted.