MarTech Product Lead

your Jared; Poland; Hybrid; PLN 250,000 - 420,000; Full time

Benefits offered by this job

Remote work options

Medical insurance and assistance

English courses

Sports reimbursement program

Professional courses reimbursement

Corporate events and team-building

Job summary

AIBY is seeking a MarTech Product Lead to own and evolve its internal marketing technology ecosystem. You will define the vision, architecture, and long-term strategy for growth across our app portfolio and analytics platforms.

You will lead discovery with internal stakeholders, drive AI adoption in marketing workflows, and shape how performance marketing, creative production, and analytics operate at scale.

Qualifications

• 5+ years of product management experience.
• 2+ years owning internal MarTech/growth/analytics products for mobile apps.
• Strong understanding of paid UA, funnels, attribution, LTV, CAC, ROAS.
• Experience building or evolving creative production systems at scale.
• Practical exposure to AI/ML use cases in marketing (automation, generation, optimization).
• Data-minded with hands-on analytics tooling experience (Tableau, Amplitude, Firebase).
• Platform-thinking mindset: build systems, not just features.
• Ability to operate at Lead/Head level and influence senior stakeholders.
• Experience in fast-growing, product-led organizations with speed and scale.

Responsibilities

• Own the end-to-end product vision, strategy, and roadmap for internal MarTech ecosystem.
• Build tools for Performance Marketing, Creative, Growth, and Analytics teams; partner with them to remove bottlenecks.
• Lead discovery via deep user research, data analysis, and hands-on experimentation.
• Define long-term architecture and trade-offs based on business impact and scalability.
• Build scalable products across 70+ apps and multiple growth needs.
• Drive automation and AI adoption in marketing workflows (creative generation, testing, optimization, attribution, insights).
• Define and own success metrics (ROI uplift, CAC reduction, LTV growth, time-to-market, velocity).
• Act as Product Leader for MarTech: set standards, implement best practices, raise quality, influence outcomes end-to-end.

Skills

Product management

Internal MarTech ownership

Performance marketing

Creative production systems

AI/ML in marketing

Data mindset

Tableau

Amplitude

Firebase

Platform thinking

Leadership for senior stakeholders

Scale in product-led growth

Tools

Tableau

Amplitude

Firebase

Job description

With over 70 products and 3 billion installs worldwide, AIBY is at the forefront of mobile and web app development with a focus on AI technology. Innovation and team spirit are the backbones of our company, and thanks to them, we’re proud of titles like ChatOn, iScanner, ARTA, Writely, Solvo, Forma, OnSkin, and Plantum. At AIBY, you can enjoy the work you do while helping millions of people.

We’re looking for a MarTech Product Lead to own and evolve AIBY’s internal marketing technology ecosystem. This is a high-impact role for a product manager who has already built MarTech platforms for mobile apps and is ready to define vision, architecture, and long-term strategy at scale. You won’t be optimizing someone else’s tools — you’ll be defining how growth works at AIBY for years to come.

AIBY operates at a level of marketing and product complexity where off-the-shelf solutions are no longer enough. We invest heavily in proprietary MarTech platforms powering user acquisition, creative production, analytics, experimentation, and AI-driven automation across our entire app portfolio.

At AIBY, MarTech is not a support function — it’s a growth engine. We build internal products that directly define how efficiently and intelligently our business scales.

• Own the end-to-end product vision, strategy, and roadmap for AIBY’s internal MarTech ecosystem
• Build tools that empower Performance Marketing, Creative, Growth, and Analytics teams to move faster and smarter. Partner closely with these teams to identify growth bottlenecks and turn them into product solutions
• Lead discovery through deep user research with internal stakeholders, data analysis, and hands-on experimentation
• Define long-term platform architecture, make prioritization and trade-off decisions based on business impact, scalability, and leverage — not just feature demand
• Build products that scale across 70+ apps, multiple verticals, and diverse growth needs
• Drive automation and AI adoption in marketing workflows: creative generation, testing, optimization, attribution, and insights
• Define and own success metrics for MarTech products (ROI uplift, CAC reduction, LTV growth, time-to-market, experiment velocity) and track business impact
• Act as the Product Leader for the MarTech domain: set standards, shape best practices, and raise the quality bar
• Influence senior stakeholders and own outcomes end-to-end

• 5+ years of product management experience
• At least 2 years of experience and a proven track record owning internal MarTech, growth, or analytics products used by marketing, growth, or analytics teams within the mobile app industry
• Deep understanding of performance marketing (paid UA, funnels, attribution, LTV, CAC, ROAS)
• Experience building or evolving creative production systems (asset production, testing frameworks, iteration at scale)
• Practical exposure to AI/ML use cases in marketing (automation, prediction, generation, optimization)
• Strong data mindset and hands-on experience with Tableau, Amplitude, Firebase, and other analytics tools
• Platform-thinking mindset: building systems, not just features
• Ability to operate at Lead/ Head level: set direction, make trade-offs, own outcomes end-to-end, and influence senior stakeholders
• Experience in fast-growing, product-led organizations where speed, scale, and ambiguity are the norm

• A supportive atmosphere — we’re all for creativity and providing opportunities for self-fulfillment
• Working on inspiring products in a team of supportive professionals
• Remote work
• Medical insurance and assistance (depends on the location)
• English courses
• Sports reimbursement program
• Reimbursement of professional courses and trainings
• A variety of corporate events and team-building activities
• Paid vacations, sick days, and other benefits

AIBY is a team of strong international top talents. This role allows for either hybrid (combining in-office and remote work), fully remote or in-office work.