MarTech Strategy Lead: Salesforce & Adobe

4900 Accenture Sp. z o.o. Company; Warszawa; Hybrid; PLN 240,000 - 420,000; Full time

Benefits offered by this job

Company car

Private medical care

Life insurance

Share purchase program

Referral bonuses

Career development

Job summary

Accenture is a global leader in professional services, helping clients transform their digital capabilities and accelerate growth. The role focuses on assessing MarTech landscapes, defining future architectures, and driving data‑driven marketing improvements across platforms like Salesforce Marketing Cloud and Adobe Experience Platform.

You will lead workshops, design personalized journeys, and manage cross‑functional teams while ensuring privacy and governance.

Qualifications

• 8–10 years in MarTech consulting with Salesforce Marketing Cloud and/or Adobe Experience Platform.
• Expertise in campaign management, segmentation, personalization, and omnichannel orchestration.
• Strong capability in data integrations and enterprise audience management.
• Understanding of operating models and digital channel strategies.
• Experience leading client engagements and influencing senior stakeholders.
• Knowledge of privacy, governance, and secure marketing operations.

Responsibilities

• Assess current MarTech landscape and define future‑state architecture.
• Lead requirements and design workshops translating marketing goals into data and personalization use cases.
• Design and implement lifecycle campaigns, orchestrated journeys, and customer profiles using Adobe Experience Platform or SFMC/Data Cloud.
• Establish KPIs, track performance, and drive insight‑led optimization of marketing effectiveness.
• Manage multi‑disciplinary delivery teams with focus on privacy and compliance.

Skills

MarTech consulting

Campaign management

Segmentation

Personalization

Omnichannel orchestration

Stakeholder influence

Tools

Salesforce Marketing Cloud

Adobe Experience Platform

Adobe Workfront

Target

Job description

Accenture is a global leader in professional services, helping clients transform their digital capabilities and accelerate growth. The role focuses on assessing MarTech landscapes, defining future architectures, and driving data‑driven marketing improvements across platforms like Salesforce Marketing Cloud and Adobe Experience Platform.

You will lead workshops, design personalized journeys, and manage cross‑functional teams while ensuring privacy and governance.