MarTech Lead

Visa Hunt; Poland; On-site; PLN 180,000 - 300,000; Full time

Job summary

Visa Hunt is seeking a MarTech Lead to own the marketing technology ecosystem and shape its future in a multi-jurisdiction regulated environment. You will drive the strategy, architecture, and vendor landscape, collaborating with Marketing, Product, Engineering and Data.

The role involves hands-on decisions, governance across tracking and analytics, and leading cross-functional projects remotely while planning the FY27 MarTech roadmap and 2027 rebrand workstream.

Qualifications

• 6+ years of experience in MarTech, Marketing Operations, Growth Engineering or a related field.
• Hands-on experience with headless CMS platforms.
• Strong experience with at least one: HubSpot or equivalent CRM, GA4, Amplitude, Mixpanel.
• Proven experience in vendor selection, contract negotiation and technology rationalisation.
• Strong project delivery and documentation skills; define scope, milestones, ownership and tech requirements.
• Practical AI experience in Marketing; identify valuable, measurable use cases.
• Experience in regulated industries is a strong advantage.
• Understanding of consent, data governance and compliance in digital marketing.
• Able to lead cross-functional projects remotely.

Responsibilities

• Own the MarTech strategy and architecture, including the audit and future-state stack.
• Own the CMS, HubSpot, tracking and analytics governance and integrations.
• Lead vendor selection, negotiations and renewals; decide buy/build/retire.
• Build foundations for tracking and analytics (server-side GTM, GA4, Consent Mode, Amplitude).
• Identify and deliver practical AI use cases across content, localisation, reporting and campaigns.
• Establish delivery standards; turn Marketing requirements into defined technical projects with milestones.
• Serve as the technology partner for Marketing; coordinate with Product, Engineering and Data on the FY27 MarTech roadmap.

Skills

MarTech strategy

Headless CMS

HubSpot

GA4

Consent Mode

Amplitude

Vendor selection

Contract negotiation

Cross-functional collaboration

Data governance

Tools

HubSpot

GA4

Amplitude

Mixpanel

Job description

• We are looking for a MarTech Lead to take ownership of our marketing technology ecosystem and shape its future across a multi-jurisdiction regulated environment.
• You will own the MarTech strategy, architecture, roadmap and vendor landscape, while working closely with Marketing, Product, Engineering and Data. This is a hands-on role where you will make technology and vendor decisions, shape requirements and drive delivery.
• Our stack is evolving quickly, with HubSpot becoming our sole CRM, the website moving to a headless CMS, tracking transitioning to server-side GTM and Consent Mode, and Amplitude being rolled out as our behavioural analytics platform.
• Compliance is an integral part of the role, with consent, data governance and financial promotions requirements embedded into the way our MarTech ecosystem operates.
• What you’ll be responsible for
• Own the MarTech strategy and architecture, including the audit, rationalisation roadmap and future-state technology stack.
• Own the CMS, HubSpot, tracking and analytics ecosystem, ensuring strong governance, integrations, data quality and scalable processes.
• Lead vendor selection, negotiations and renewals, making clear decisions on when to buy, build or retire technology.
• Build the foundations for tracking, measurement and analytics, including server-side GTM, GA4, Consent Mode and Amplitude activation.
• Identify and deliver practical AI use cases across content, localisation, reporting and campaign operations.
• Establish clear delivery and documentation standards, turning Marketing requirements into well-defined technical projects with clear ownership and milestones.
• Act as the key technology partner for Marketing, coordinating with Product, Engineering and Data teams and owning the FY27 MarTech roadmap, including the 2027 rebrand workstream.

Requirements

• 6+ years of experience in MarTech, Marketing Operations, Growth Engineering or a related field, including at least 2 years owning a technology stack.
• Hands-on experience with headless CMS platforms.
• Strong experience with at least one of the following: HubSpot or an equivalent enterprise CRM, server-side tagging and GA4, Amplitude, Mixpanel or similar product analytics platforms.
• Proven experience in vendor selection, contract negotiation and technology rationalisation, with the ability to assess when to buy, build or retire a solution.
• Strong project delivery and documentation skills, with experience defining scope, milestones, ownership and technical requirements.
• Practical experience with AI tools in Marketing and the ability to identify valuable, measurable use cases.
• Experience in a regulated industry, such as trading, fintech, gambling or insurance, is a strong advantage.
• Understanding of consent, data governance and compliance requirements in digital marketing.
• Comfortable working across Marketing, Product, Engineering and Data, with strong communication skills and the ability to lead cross-functional projects remotely

Originally posted on Himalayas