Marketing Technology Manager – MarTech / Adobe/ Salesforce (GN)

4900 Accenture Sp. z o.o. Company; Warszawa; Hybrid; PLN 240,000 - 420,000; Full time

Benefits offered by this job

Company car

Private medical care

Life insurance

Share purchase program

Referral bonuses

Career development

Job summary

Accenture is a global leader in professional services, helping clients transform their digital capabilities and accelerate growth. The role focuses on assessing MarTech landscapes, defining future architectures, and driving data‑driven marketing improvements across platforms like Salesforce Marketing Cloud and Adobe Experience Platform.

You will lead workshops, design personalized journeys, and manage cross‑functional teams while ensuring privacy and governance.

Qualifications

• 8–10 years in MarTech consulting with Salesforce Marketing Cloud and/or Adobe Experience Platform.
• Expertise in campaign management, segmentation, personalization, and omnichannel orchestration.
• Strong capability in data integrations and enterprise audience management.
• Understanding of operating models and digital channel strategies.
• Experience leading client engagements and influencing senior stakeholders.
• Knowledge of privacy, governance, and secure marketing operations.

Responsibilities

• Assess current MarTech landscape and define future‑state architecture.
• Lead requirements and design workshops translating marketing goals into data and personalization use cases.
• Design and implement lifecycle campaigns, orchestrated journeys, and customer profiles using Adobe Experience Platform or SFMC/Data Cloud.
• Establish KPIs, track performance, and drive insight‑led optimization of marketing effectiveness.
• Manage multi‑disciplinary delivery teams with focus on privacy and compliance.

Skills

MarTech consulting

Campaign management

Segmentation

Personalization

Omnichannel orchestration

Stakeholder influence

Tools

Salesforce Marketing Cloud

Adobe Experience Platform

Adobe Workfront

Target

Job description

WHO WE ARE:

Accenture is a global leader in professional services, dedicated to helping organizations transform their digital capabilities, optimize operations, accelerate growth, and enhance public services. Through our integrated solutions in Strategy & Consulting, Technology, Operations, Industry X, and Accenture Song, we empower our clients to reach new levels of excellence. The Strategy & Consulting Global Network Song practice aligns with Accenture’s global team to support clients in marketing, sales, and service. We deliver transformation through offerings like Marketing, Sales & Service, and Commerce—helping clients reduce costs, boost revenue, and enhance customer satisfaction. For more information about Accenture GN Song Poland, please visit our website.

THE WORK:

You will work closely with our clients as consulting professionals who design, build, and implement initiatives that can help enhance business performance. As part of the team, you will drive the following: Assess current MarTech landscape, define future‑state architecture, and recommend enhancements across ecosystems like Salesforce / Adobe etc. Lead requirements and design workshops, translating marketing goals into scalable data, segmentation, and personalization use cases. Design and implement lifecycle campaigns, orchestrated journeys, and customer profiles leveraging either Adobe Experience Platform or SFMC / Data Cloud. Establish KPIs, track performance, and drive insight‑led optimization and continual improvement in marketing effectiveness. Manage multi‑disciplinary teams and delivery, ensuring privacy compliance, operational excellence, and measurable business outcomes.

Flexible: We are delivering our work mostly remotely but knowing that Global Network Song (GN Song) way of working is also based on traveling and serving advisory, typically working closely with our Clients in their offices, willingness and ability to work at client’s locations mostly across Europe, but also other locations, for short or long term is still required. With all our roles, there is some in‑person time for collaboration, learning and building relationships with clients, peers, leaders, and communities. As an employer, we will be as flexible as possible to support your specific work/life needs.

WHAT’S IN IT FOR YOU?

Work on transformative projects with key G2000 clients, co‑create innovative, technology‑driven solutions alongside strategy leaders, industry experts, and enterprise practitioners. Grow your career with personalized training to build strategy & consulting acumen, industry knowledge, and a commitment to responsible business in every aspect of work. Thrive in an inclusive, globally connected culture that accelerates equality and enables collaboration across diverse teams and geographies.

HERE’S WHAT YOU’LL NEED:

• 8–10 years in MarTech consulting with strong experience across Salesforce Marketing Cloud and/or Adobe Experience Platform.
• Expertise in campaign management, segmentation, personalization, and omnichannel orchestration for measurable outcomes.
• Solid capability in above platform configuration, data integrations, and enterprise audience management.
• Strong understanding of operating models and digital channel strategies to deliver cohesive customer experiences.
• Skilled in measurement, KPI definition, and lifecycle performance optimization using insights and analytics.
• Proven client‑facing consulting experience with the ability to influence senior stakeholders.
• Experience leading multi-disciplinary teams to deliver programs with operational discipline and quality.
• Knowledge of privacy, governance, and secure marketing operations to support compliant scaling.
• Research indicates that some candidates, especially the most diverse ones, may hesitate to apply for positions if they don't meet all requirements. If you believe you possess the necessary skills, even if not meeting every requirement, we wholeheartedly encourage you to submit your application.

BONUS POINTS IF YOU HAVE:

• Certifications across Salesforce (SFMC, Data Cloud, Personalization, Pardot, Loyalty) and/or Adobe Experience Platform, with strong marketing foundations (MBA a plus).
• Expertise in orchestrating personalized omnichannel experiences, managing large‑scale campaign operations, and optimizing performance through insights and analytics.
• Experience delivering digital marketing and data‑driven transformations, engaging senior stakeholders, and solutioning with tools like Adobe Workfront, Target, or similar.

WHAT WE OFFER:

• Employment Contract (Umowa o pracę)
• Personalized Career Development: Support from a dedicated People Lead, a customised professional development plan, and access to coaching sessions.
• Extensive Training Resources: A broad array of soft, technical, and language training, plus access to e‑learning platforms, Gallup assessments, GenAI training, and course co‑funding.
• Employee Assistance Program: Access to legal, financial, and psychological consultations.
• Share Purchase Program: Accenture employees are eligible for quarterly dividends when they own company shares.
• Referral Bonuses: Participation in a paid employee referral program.
• Comprehensive Benefits: Including private medical care, life insurance, and access to the MyBenefit platform with options like the Multisport card.
• Company car.

WHAT WE BELIEVE:

Accenture does not discriminate employment candidates on the basis of race, religion, color, sex, age, disability, national origin, political beliefs, trade union membership, ethnicity, denomination, sexual orientation or any other basis impermissible under Polish law. All our leaders are committed to building a better, stronger and more durable company for future generations to create positive, long‑lasting change. Inclusion and diversity are fundamental to our culture and core values. Our rich diversity makes us more innovative and creative, which helps us better serve our clients and our communities. Our position as partner to many of the world’s leading businesses, organizations and governments affords us both an extraordinary opportunity and a tremendous responsibility to make a difference. Sustainability is one of our greatest responsibilities, which we embed it into everything we do and for everyone we work with.

More information about Accenture (and if necessary also its representative) can be found here: https://www.accenture.com/pl-pl/privacy-policy

Please be advised that only selected candidates will be contacted.

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation‑led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, sexual orientation, gender identity or expression, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive and more creative, which helps us better serve our clients and our communities.