Marketing Mix Transformation Manager

Ernst & Young Advisory Services Sdn Bhd; Katowice; Hybrid; PLN 180,000 - 280,000; Full time

Job summary

EY GDS Poland seeks a Marketing Transformation Manager specializing in digital marketing and marketing technologies. You will guide evolution of complex strategies, negotiate risk, and drive optimal marketing initiatives with global teams.

You will analyze MarTech, marketing spend, and media mix to deliver measurable enterprise value, identify growth opportunities, and build client relationships with senior stakeholders.

Qualifications

• Seven years of professional Digital Marketing and MarTech experience.
• Bachelor’s degree in Marketing, Business, Advertising, or related field.
• Strong program/project management experience in complex international organizations.
• Familiarity with AI-based predictive analytics.
• Excellent analytical skills and ability to build business cases.

Responsibilities

• Advising clients on digital marketing and MarTech selection, implementation and evaluation.
• Assisting in creation and rollout of digital marketing strategies.
• Proactively contributing to marketing technology projects.
• Supporting clients in marketing spend and media mix optimization.
• Guiding implementation of marketing enhancement measures.
• Collaborating with EY network departments to progress projects.
• Driving adoption of Marketing Mix insights across functions.

Skills

MarTech experience

Digital Marketing

Project management

Analytics

Financial acumen

English + European language

Education

Bachelor's degree in Marketing/Business

Tools

CRM systems

Marketing automation platforms

Programmatic advertising

Data management platforms

Analytics tooling

Job description

Location: Katowice - 2 days in office / 3 days remote

Let us introduce you to the opportunity at EY GDS Poland, part of EY’s global integrated service delivery network.

Job Offered by EY GDS Poland, a member of the worldwide EY service delivery network. Join our team as a Marketing Transformation Manager specializing in Digital Marketing & Marketing Technology applications. Enhance your international experience while working alongside our global market leaders and innovators. Help businesses transform with people-focused, data-driven, and tech-enabled strategies. Co-create and implement distinctive brands, products, and services that generate significant value for businesses, their employees, and customers.

As a Manager level Marketing Consultant, you'll leverage your expertise to make recommendations that drive business development. Working within a diverse, seasoned team, you'll take part in high-level marketing projects, providing specialized knowledge in MarTech, digital marketing and marketing mix. Being part of this reputable team means immersing yourself in cutting-edge technologies and methodologies, helping to deliver seamless user experiences to our premier clients.

The opportunity

As our Marketing Transformation Manager specializing in digital marketing & marketing technologies, you'll guide the evolution of complex digital marketing strategies and MarTech solutions. This entails taking part in critical negotiations, evaluating risks, and optimally executing marketing initiatives. Your job will be to comprehend the MarTech, digital marketing strategy, marketing spend and marketing media mix optimization and contribute to achieving widespread enterprise aims. You will assist in identifying growth opportunities, integrating them post-implementation, and liaising with our internal teams. You will build and maintain robust relationships with clients, professionals in the field, and company stakeholders, ensuring project objectives are met within set timelines and budgets.

Your key responsibilities

• Advising clients on digital marketing and MarTech selection, implementation, and evaluation
• Assisting in the creation and rollout of digital marketing strategies
• Proactively contributing to marketing technology projects
• Supporting clients in their marketing spend and marketing media mix optimization
• Guiding the implementation of marketing enhancement measures
• Collaborating with varied departments within the global EY network, facilitating project progress, and supporting team members' professional growth
• Driving the learning and adoption of Marketing Mix insights, aligning contributing functions

Skills and attributes for success

• Minimum of seven years of professional Digital Marketing and MarTech experience
• University degree in Marketing, Business, Advertising, or related field (Master's, MBA or Ph.D. is a plus)
• Strong program/ project management experience in complex international organizations
• Familiarity with AI-based predictive analytics
• Strong analytical skills, rapid comprehension, and precise work methods
• Possesses financial acumen and can build business cases and track value realization

To qualify for the role, you must have

• Bachelor’s degree with at least 7 years of relevant work experience
• Excellent communication skills in English + another European language (German or French preferred (min. C1))
• Professional experience with a focus on MarTech, Digital and Media Mix marketing strategy
• Extensive knowledge of marketing automation, programmatic advertising, and data management platforms
• Profound understanding of customer relationship management (CRM) systems

Ideally, you’ll also have

• Experience with Digital Transformation: Proven leadership in driving digital change initiatives, considering the increasing role of digital tech in marketing
• Understanding of Regulatory Landscape: Sound knowledge of data privacy regulations and compliance issues in digital marketing
• Professional Certifications: Certificates in digital marketing, MarTech, or related fields (e.g., Google Analytics, Adobe Certified Expert, etc.) is a plus
• Experience working in retail/FMCG environments, and managing analytics vendors or RFP processes

What we look for

We are searching for candidates who are driven, analytical, logical thinkers with an interest in the intersection of marketing and technology. You ideally possess excellent attention to detail and have substantive teamwork skills, ready to adapt to changing expectations or deadlines in light of our clients' objectives.

What we offer

EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across nine locations – Argentina, Hungary, India, the Philippines, Poland, Sri Lanka, Mexico, Spain and the United Kingdom – and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills and insights that will stay with you throughout your career.

• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
• Success as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.

About EY

EY | Building a better working world

EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.

Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.

Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.

The exceptional EY experience. It’s yours to build.

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