marketing manager in industrial manufacturing

Enfint; Warszawa; On-site; PLN 220,000 - 340,000; Full time

Benefits offered by this job

Annual bonus

Private medical care

Cafeteria subsidy

Flexible hours

International environment

Stock award

Job summary

Ingersoll Rand is seeking a senior B2B marketing leader in Warsaw to own the annual plan and budget, drive integrated demand generation across paid media, email, content, SEO and events, and manage the funnel with Sales. The role oversees multiple brands and requires English fluency, with travel across EMEIA for customer visits, events and team meetings.

The ideal candidate has 5–8 years in industrial marketing, strong digital skills, and experience coordinating with Product, Sales and regional

Qualifications

• 5–8 years of B2B marketing experience with ownership of plans and budgets
• Experience in industrial, manufacturing or capital equipment markets
• Strong digital and demand generation experience including SEO, SEA, LinkedIn advertising, marketing automation and CRM-based funnel management
• Ability to translate technical products into clear customer value and work with engineers, product managers and sales specialists
• Excellent commercial and analytical literacy with strong project management skills
• Experience selecting and managing agencies and vendors
• Ability to influence without direct authority across sales, product and regional teams in a matrixed international organisation
• Fluent English

Responsibilities

• Own the annual marketing plan and budget for Nash, Garo and Transvac, allocating spend across brands and channels
• Set and deliver the integrated demand generation strategy across paid media, email, content, SEO and events
• Own the funnel with Sales, agree lead handover service levels, monitor MQL-to-SQL-to-opportunity conversion and drive corrective action
• Own the brand websites, including content, structure, SEO performance and visibility in AI-driven search
• Lead go-to-market for new products and applications, partnering with Product Management on positioning, value propositions, messaging and sales tools
• Drive account-based marketing programmes with the Campaign Manager and Sales
• Define and deliver the events and trade show strategy for the three brands
• Commission and direct high-value marketing assets and manage the agencies and vendors producing them
• Own marketing data and reporting, govern the database and report performance to leadership quarterly
• Continue the brand and digital integration of Transvac into the Ingersoll Rand framework
• Act as a senior member of the ETO marketing team, coach junior colleagues, share best practices and contribute to the wider PFT EMEIA marketing strategy

Skills

B2B marketing

Demand generation

SEO

LinkedIn ads

CRM funnel management

Brand management

Analytics

Project management

Tools

Eloqua

Salesforce

Workfront

Qlik

Contentstack

Google Analytics 4

Job description

Описание

Ingersoll Rand is a global industrial company providing mission-critical flow creation and industrial solutions, including compressed air systems, pumps, vacuum technologies, and other innovative equipment used across industries.

Задачи

• Own the annual marketing plan and budget for Nash, Garo and Transvac, allocating spend across brands and channels and managing forecasts throughout the year
• Set and deliver the integrated demand generation strategy across paid media, email, content, SEO and events
• Own the funnel with Sales, agree lead handover service levels, monitor MQL-to-SQL-to-opportunity conversion and drive corrective action
• Own the brand websites, including content, structure, SEO performance and visibility in AI-driven search
• Lead go-to-market for new products and applications, partnering with Product Management on positioning, value propositions, messaging and sales tools
• Drive account-based marketing programmes with the Campaign Manager and Sales
• Define and deliver the events and trade show strategy for the three brands
• Commission and direct high-value marketing assets and manage the agencies and vendors producing them
• Own marketing data and reporting, govern the database and report performance to leadership quarterly
• Continue the brand and digital integration of Transvac into the Ingersoll Rand framework
• Act as a senior member of the ETO marketing team, coach junior colleagues, share best practices and contribute to the wider PFT EMEIA marketing strategy

Требования

• 5–8 Years of B2B marketing experience with ownership of plans and budgets and accountability for commercial outcomes
• Experience in industrial, manufacturing or capital equipment markets
• engineered-to-order or long sales cycle experience is strongly preferred
• Strong digital and demand generation experience, including SEO, SEA, LinkedIn advertising, marketing automation and CRM-based funnel management
• Ability to manage multiple brands, product lines or business units in parallel and make trade‑offs between them
• Ability to translate technical products into clear customer value and work with engineers, product managers and sales specialists
• Commercial and analytical literacy, strong project management skills and ability to deliver concurrent initiatives on time and on budget
• Experience selecting and managing agencies and vendors
• Ability to influence without direct authority across sales, product and regional teams in a matrixed international organisation
• Fluent English
• Willingness to travel within EMEIA for customer and site visits, events and team meetings
• Nice to have: German, hands‑on experience with Eloqua, Salesforce, Workfront, Qlik or Contentstack, ABM and sales engagement platforms, Google Analytics 4, conversion rate optimisation, vacuum/blower/compressor/ejector technology, hydrogen, CCUS, biogas, refining or pulp and paper markets, acquired‑brand integration, line management or mentoring, basic design skills with Canva or Adobe tools

Условия

• Competitive salary
• Annual bonus
• Private medical care
• Cafeteria and holiday subsidy
• Flexible working hours
• Stable working environment focused on long-term cooperation
• Technical, professional and skills training
• International working environment
• One-time stock award after successfully completing one year of employment through the Ownership Works equity program
• Up to 20% travel within EMEIA