Marketing Manager (B2B SaaS, Lead Generation)

Cux; Polska; Hybrid; PLN 180,000 - 280,000; Full time

Benefits offered by this job

Flexible schedule

4-day work week

Fully remote within CET

Job summary

cux.io is seeking a Marketing Manager to own and accelerate our growth engine. You will lead campaigns spanning inbound, outbound, paid, and organic channels to generate qualified leads, support Sales, and drive measurable results across markets.

You will shape our marketing strategy, refine product positioning, and contribute new ideas for how we present cux.io across channels. This role suits someone thriving in a fast-moving SaaS environment who loves owning the full funnel from awareness to

Qualifications

• 3–5 years in B2B SaaS or tech marketing.
• Proven lead generation results with measurable impact.
• Experience running webinars as part of demand gen strategy.
• Hands-on email marketing, nurturing, and automation.
• Strong product marketing intuition and messaging translation.
• Analytical thinker with test-and-learn approach.

Responsibilities

• Design and execute lead generation strategies across channels.
• Plan and manage email marketing campaigns and automation workflows.
• Translate product capabilities into compelling messaging and assets.
• Run performance marketing campaigns (LinkedIn, Google, retargeting).
• Build and optimize funnels with Sales (MQL to SQL).
• Develop ABM campaigns for Enterprise accounts.
• Manage content updates in CMS (Strapi or similar).
• Monitor campaign performance (CPL, ROI, conversions).
• Create landing pages, reports, webinars, and case studies content.
• Collaborate with leadership on brand, product narrative, and market expansion.

Skills

B2B marketing

Lead generation

Email marketing

Webinars

Product marketing

Analytics

Tools

GetResponse

HubSpot

LinkedIn Ads

Google Ads

Strapi CMS

Job description

About CUX

CUX helps businesses stop guessing and start truly understanding their users - not just what they do, but why they do it.

We blend hard numbers with behavioral data to uncover motivations, frustrations, and hidden opportunities behind every digital action. By combining behavioral science, machine learning, and human expertise, we turn complex data into clear, actionable insights.

More than just a Digital Experience Analytics Platform, CUX is a strategic partner in creating digital experiences that are smoother, smarter, and truly aligned with what users need. Because when users win, businesses grow.

Position Overview

We’re looking for a Marketing Manager to take full ownership of our marketing engine, with a focus on lead generation and a sharp eye on growth.You’ll lead the planning and execution of campaigns that bring in qualified leads, support Sales, and drive measurable results. But your impact won’t stop there - you’ll also shape our broader marketing strategy, help refine product positioning, and bring new ideas for how CUX shows up across channels and markets.If you thrive in a fast-moving SaaS environment and love owning the full funnel - from awareness to revenue - we’d love to meet you.

What you’ll do:

• Design and execute lead generation strategies (inbound, outbound, paid, organic)
• Plan and manage email marketing campaigns, nurturing flows, and automation (Getresponse, HubSpot)
• Translate product capabilities into compelling messaging, use cases, and sales-enabling content
• Run performance marketing campaigns (LinkedIn Ads, Google Ads, retargeting)
• Build and optimize funnels - from MQL to SQL - in close collaboration with Sales
• Develop and execute ABM campaigns targeting Enterprise accounts
• Manage updates and content publishing in CMS platform (Strapi or similar)
• Monitor and optimize campaign performance (CPL, ROI, conversion rates)
• Co-create conversion-focused content (landing pages, reports, webinars, case studies)
• Collaborate with leadership on brand positioning, product narrative, and market expansion
• Coordinate a small but mighty team (currently 2 people + freelancers)

Ideally, you'll bring with you:

• 3-5 years of B2B marketing experience (SaaS or tech environment strongly preferred)
• Proven success in running lead generation campaigns with measurable results
• Experience organizing and delivering webinars as part of the lead gen mix
• Hands-on experience with email marketing, lead nurturing, and workflow automation
• Strong product marketing intuition: you understand how to translate product features into customer value and compelling messaging
• Strategic mindset with a hands-on approach to execution
• Strong analytical thinking and a test-and-learn approach
• Excellent written and verbal communication skills in Polish and English (C1+)

What we offer:

• Direct impact on pipeline growth and CUX’s global expansion
• A path to grow into a Head of Marketing role as responsibilities and scope evolve
• Flexible schedule and fully remote work (within CET timezone)
• A 4-day work week to help you stay focused and balanced
• Company hardware (MacOS) and co-working space if you need one

Recruitment Process:

• Initial interview | approx 30 minutes | on-line meeting with Paulina Walkowiak
• Recruitment task | all info will be provided via e-mail | EN,
• Meeting | approx 1-1,5 hour
• Final call with terms of employment | approx 30 minutes
• You will get feedback after the final stage of your recruitment journey.