Marketing Manager

51talk; Warszawa; Remote; PLN 396,000 - 617,000; Full time

Job summary

51Talk is seeking a Marketing Manager / Marketing Director to lead our European marketing strategy from a Poland-based entity. This fully remote role welcomes candidates across Europe and focuses on growth across European markets.

You will own brand positioning, digital marketing, and multi-channel campaigns, while partnering with Sales, Product, and Operations to accelerate customer acquisition and market expansion.

Qualifications

• 5+ years of marketing experience in a senior/managerial role.
• Strong track record in digital marketing, growth, and customer acquisition.
• Experience in European or international markets.
• Data-driven with strong commercial and analytical skills.
• Ability to develop strategy while remaining hands-on with execution.
• Excellent English communication skills.
• Experience in a fast-paced, international environment.

Responsibilities

• Own and execute the European marketing strategy and growth roadmap.
• Lead brand positioning, digital marketing, customer acquisition, and market expansion initiatives.
• Develop and optimize multi-channel campaigns across SEO, SEM, paid media, social media, content, and CRM.
• Define and track KPIs, budgets, and ROI.
• Identify new market opportunities and develop growth strategies.
• Collaborate with Sales, Product, Business Development, and Operations teams.
• Build and manage external partnerships, agencies, and marketing channels.
• Lead and grow the marketing function as the business expands.

Skills

Strategy & leadership

Digital marketing

Growth & acquisition

European markets

Data-driven

Execution

English proficiency

International environment

Job description

Marketing Manager / Marketing Director

Remote | Warsaw | Full-time

ABOUT US

51Talk is a global online English education platform dedicated to making quality English education more accessible to students around the world. Through technology-enabled learning and a global network of teachers, 51Talk connects students with engaging and effective online English education.

With a strong international presence and a growing focus on European markets, we are continuing to expand our operations and strengthen our brand across the region.

We are looking for an ambitious and experienced Marketing Manager / Marketing Director to lead our marketing strategy and drive growth across European markets.

Based within our Polish entity, this is a fully remote position open to candidates across Europe.

What You’ll Do

• Own and execute the company’s European marketing strategy and growth roadmap,
• Lead brand positioning, digital marketing, customer acquisition, and market expansion initiatives,
• Develop and optimize multi-channel campaigns across SEO, SEM, paid media, social media, content, and CRM,
• Define and track key marketing KPIs, budgets, and ROI,
• Identify new market opportunities and develop strategies to accelerate growth,
• Work closely with Sales, Product, Business Development, and Operations teams,
• Build and manage external partnerships, agencies, and marketing channels,
• Lead and grow the marketing function as the business expands.

What We’re Looking For

• 5+ years of marketing experience, including experience in a senior/managerial role,
• Strong track record in digital marketing, growth, and customer acquisition,
• Experience working across European or international markets,
• Data-driven approach with strong commercial and analytical skills,
• Ability to develop strategy while remaining hands-on with execution,
• Excellent English communication skills,
• Experience in a fast-paced, international environment.

Why Join Us?

• 100% remote, work from Warsaw,
• High level of ownership and autonomy,
• Direct impact on our European growth strategy,
• International and multicultural environment,
• Opportunity to build and shape the marketing function,
• Competitive compensation based on experience.

If you are a strategic marketer who enjoys building, testing, scaling, and seeing measurable results, we would like to hear from you.

Location: Warsaw – Remote

Entity: Poland

Employment Type: Full-time