Marketing Lead

MSD; Warszawa; Hybrid; PLN 300,000 - 540,000; Full time

Benefits offered by this job

Impactful work

Professional growth

Inclusive culture

Job summary

MSD Poland Oncology Marketing Lead drives strategy across Poland, leading BCMs and partnering with Medical, Sales, and Policy to deliver patient-focused outcomes.

You translate brand visions into local, compliant activation plans, build insights-driven engagement with healthcare audiences, and oversee launch readiness while upholding governance and ethical standards.

Qualifications

• Proven experience in oncology marketing or a comparable specialty pharmaceutical environment.
• Demonstrated experience in leading, coaching, and developing team members.
• Ability to translate high-level strategies into actionable field plans with agility and discipline.
• Excellent cross-functional collaboration skills in a matrix organization.
• Experience in developing relationships with scientific and medical stakeholders.
• Analytical mindset to interpret performance data and customer insights.
• Strong communication and influencing skills to align stakeholders.
• Commitment to diversity, inclusion, continuous learning, and patient impact.

Responsibilities

• Empower and develop people: lead, coach, and nurture BCMs and junior BCMs.
• Drive marketing execution: translate brand strategies into local activation plans.
• Optimize customer engagement: design insight-led, measurable engagement plans.
• Foster key partnerships: collaborate with Medical and Sales leadership to engage KOLs/SLs.
• Lead launch readiness: coordinate preparations and in-market execution.
• Collaborate cross-functionally: align messaging with Sales, Medical, Market Access, Policy.
• Measure and improve: track performance and optimize tactics from insights.
• Uphold compliance and quality: ensure activities meet governance and regulatory standards.

Skills

Oncology marketing

People leadership

Strategic execution

Cross-functional collaboration

Relationship building

Analytical insights

Effective communication

Values-driven leadership

Job description

Job Description Are you ready to lead a passionate team and shape the future of cancer care with a multi-award-winning global biopharmaceutical leader? Join our Oncology Business Unit in Poland as a Marketing Lead, where your strategic execution and people-first leadership will directly impact the lives of patients who need it most.

Purpose of the Position

In this pivotal role, you will champion the execution of our oncology marketing strategies across Poland, turning innovative brand visions into meaningful local actions. As an inspiring people leader, you will guide and support a dedicated team of Brand Content Managers (BCMs), fostering a collaborative environment where diverse insights drive impactful customer engagement, launch readiness, and sustainable business growth.

Welcome to Our Team

You will be joining a highly collaborative, diverse, and purpose-driven Oncology Business Unit in Poland. We believe that the best innovations come from inclusive environments where every voice is heard, valued, and empowered. Together, we work closely with cross-functional partners in Medical, Sales, Market Access, and Policy to deliver life-changing solutions to patients, supporting one another's growth and celebrating our collective successes along the way.

Main Responsibilities

• Empower and Develop People: Lead, coach, and nurture a team of BCMs and junior BCMs, fostering their professional growth, setting clear priorities, and building team capabilities.
• Drive Marketing Execution: Translate oncology brand and indication strategies into impactful, compliant local activation plans and customer-facing tools.
• Optimize Customer Engagement: Design and refine insight-led, measurable engagement plans for key healthcare audiences to strengthen our market presence.
• Foster Key Partnerships: Collaborate with Medical and Sales leadership to map and build meaningful relationships with Key Opinion Leaders (KOLs) and Scientific Leaders (SLs).
• Lead Launch Readiness: Coordinate seamless launch preparations and in-market execution for assigned oncology indications.
• Collaborate Cross-Functionally: Partner closely with Sales, Medical, Market Access, Policy, and Commercial Operations to ensure aligned messaging and seamless field execution.
• Measure and Improve: Track performance against key metrics, proactively identifying opportunities to optimize tactics based on field and customer insights.
• Uphold Compliance and Quality: Ensure all marketing activities and materials strictly adhere to internal governance, ethical standards, and local regulatory requirements.

Your Profile

• Specialty Pharma Experience: Proven experience in oncology marketing or a comparable specialty pharmaceutical environment.
• Inspiring Leadership: Demonstrated experience in leading, coaching, and developing team members, with a passion for helping others succeed.
• Strategic Execution: Ability to translate high-level strategies into actionable, high-quality field plans with agility and discipline.
• Collaborative Mindset: Excellent cross-functional collaboration skills, with the ability to build strong partnerships in a matrix organization.
• Relationship Builder: Experience in customer engagement planning and developing professional relationships with scientific and medical stakeholders.
• Analytical & Insight-Driven: Ability to interpret performance data and customer insights to make informed, pragmatic decisions.
• Effective Communicator: Strong communication and influencing skills, with the ability to align diverse stakeholders around shared goals.
• Values-Driven: A strong commitment to diversity, inclusion, continuous learning, and making a meaningful impact on patients' lives.

What We Offer

• Impactful Work: The opportunity to directly influence patient pathways and improve access to life‑saving cancer treatments in Poland.
• Professional Growth: A path for professional development, including mentorship from senior leadership.
• An Inclusive Culture: A collaborative, diverse, and supportive environment where different perspectives are celebrated and "winning as one team" is our daily reality.
• Flexible & Modern Workplace: Competitive compensation, comprehensive benefits, and flexible working arrangements designed to support your well-being and work‑life balance.

Required Skills

• Brand Management
• Business Alignment
• Cross-Functional Leadership
• Customer Engagement
• Delivery Management
• Digital Marketing
• Marketing Strategy Implementation
• Matrix Management
• People Leadership
• Situational Leadership
• Strategic Planning

Our company is a global health care leader with a diversified portfolio of prescription medicines, vaccines and animal health products. The difference between potential and achievement lies in the spark that fuels innovation and inventiveness; this is the space where we have codified our legacy for over a century. Our success is backed by ethical integrity, forward momentum, and an inspiring mission to achieve new milestones in global healthcare.