Marketing Director

Merck; Warszawa; On-site; PLN 350,000 - 550,000; Full time

Benefits offered by this job

Competitive compensation

Flexible working arrangements

Mentorship from senior leadership

Succession planning potential

Job summary

Merck in Poland is seeking a Marketing Director for Oncology to define and deliver the country-wide oncology marketing strategy across launches and established indications, translating global priorities into local plans that align with reimbursement and market dynamics.

You will lead a dedicated team of three Marketing Leads and a Launch Excellence BCM, drive launch readiness, and partner with Medical, Market Access, Policy, and Commercial Operations to accelerate patient access and strengthen

Qualifications

• Proven track record leading strategic marketing in specialty care or hospital/pharma settings.
• Experience coaching and growing high-performing teams in matrix organizations.
• Strong understanding of Polish healthcare systems, reimbursement paths, and market access.
• Fluency in English; Polish language skills are a plus but not required.

Responsibilities

• Define and deliver the Poland oncology marketing strategy for launches and indications.
• Lead a team of three Marketing Leads and a Launch Excellence BCM.
• Drive launch readiness and lifecycle strategies with robust positioning and value narratives.
• Collaborate with Medical, Market Access, Policy, and Commercial Operations on integrated plans.
• Translate brand strategies into field-ready priorities and customer narratives.
• Establish feedback loops between sales and marketing to shape strategy.
• Oversee marketing investment planning, budgeting, and forecast accuracy.
• Coach and develop talent with succession planning for leadership roles.

Skills

Strategic leadership

People development

Collaborative influence

Change management

Market access savvy

Analytical skills

Communication skills

Oncology experience (optional)

Job description

Job Description

Are you ready to shape the future of cancer care in Poland by leading a high-performing, integrated marketing team dedicated to bringing life-changing innovations to patients? Join us as our Marketing Director for Oncology, where your strategic vision and collaborative leadership will drive launch excellence, foster cross-functional synergy, and make a lasting impact on the healthcare ecosystem.

Purpose of the Position

In this pivotal leadership role, you will define and deliver our country-wide oncology marketing strategy across both upcoming launches and established indications. By translating global and regional strategies into highly impactful, locally compliant plans, you will navigate the complexities of the Polish healthcare system-including reimbursement pathways, hospital drug programs, and key oncology centers-to accelerate innovation, improve patient pathways, and strengthen our position as a trusted partner in cancer care.

Welcome to Our Team

You will report directly to our Business Unit Leader, and lead a dedicated team of three Marketing Leads and a Launch Excellence Business Capability Manager (BCM). We are focused on building a unified, highly collaborative organization that thrives on synergy, diverse perspectives, and shared success. Here, you will find an inclusive, supportive environment focused on continuous learning, talent development, and preparing the next generation of leaders, including potential succession into the BU Lead role.

Main Responsibilities

• Lead & Integrate: Build a unified oncology marketing organization, fostering deep collaboration and creating synergies across tumor types and customer groups.
• Strategic Ownership: Define and execute the Poland Oncology marketing strategy, translating global priorities into high-impact local plans that align with reimbursement and market dynamics.
• Drive Launch Excellence: Lead launch readiness and lifecycle strategies for priority brands, ensuring robust positioning, customer segmentation, and clear value narratives.
• Cross-Functional Partnership: Co-create integrated commercial plans with the National Sales Director and partner closely with Medical, Market Access, Policy, and Commercial Operations.
• Field Alignment: Convert brand strategies into actionable, field-ready priorities and customer narratives to enable consistent, high-quality execution.
• Insight-Driven Decisions: Establish a structured feedback loop between sales and marketing to ensure customer insights and market barriers directly shape strategic choices.
• Financial & Resource Governance: Oversee marketing investment planning, budget allocation, and forecasting to ensure disciplined resource management and strong ROI.
• Talent & Succession Planning: Coach and develop marketing talent, building team capabilities, strengthening accountability, and establishing robust succession plans.

Your Profile

• Strategic Leadership: Proven experience leading strategic marketing and managing complex portfolios within specialty care, hospital environments, or specialty pharmaceuticals.
• People Developer: Demonstrated success in leading, coaching, and developing high-performing teams, with a passion for fostering an inclusive and collaborative culture.
• Collaborative Influencer: Exceptional ability to work across functions and influence senior stakeholders in a highly matrixed, international environment.
• Change Champion: Strong change management capabilities with a track record of driving organizational alignment, agility, and collaboration.
• Market & Access Savvy: Solid understanding of complex healthcare systems, public reimbursement pathways, or market access dynamics (experience with the Polish healthcare system is a plus).
• Analytical & Data-Driven: Strong financial acumen and analytical skills, with the ability to translate market data and customer insights into clear strategic choices.
• Communication Skills: Fluency in English is required to collaborate with regional and global teams; Polish language skills are welcome but not mandatory.
• Oncology Experience (Optional): Prior experience in oncology is highly valued, but we also strongly welcome leaders with transferable specialty care or complex healthcare experience.

What We Offer

• Impactful Work: The opportunity to directly influence patient pathways and improve access to life-saving cancer treatments in Poland.
• Professional Growth: A clear path for professional development, including mentorship from senior leadership and potential succession planning for the Business Unit Leader role.
• An Inclusive Culture: A collaborative, diverse, and supportive environment where different perspectives are celebrated and "winning as one team" is our daily reality.
• Flexible & Modern Workplace: Competitive compensation, comprehensive benefits, and flexible working arrangements designed to support your well-being and work-life balance.

Additional location(s) Compensation Information

Required Skills:

Analytical Thinking, Business Decisi