Marketing Lead

Merck; Warszawa; Hybrid; PLN 300,000 - 420,000; Full time

Benefits offered by this job

Impactful Work

Professional Growth

Inclusive Culture

Flexible & Modern Workplace

Job summary

Merck in Poland seeks a Marketing Lead to drive execution of oncology marketing strategies, leading a BCM team and delivering local activation plans that translate brand visions into patient-focused actions.

You will collaborate with Medical, Sales, Market Access, and Policy to ensure compliant, impactful campaigns and successful launches, while fostering a diverse, high-performing team culture.

Qualifications

• Experience in oncology marketing or a comparable specialty pharmaceutical environment.
• Strong track record in leading and developing teams.
• Ability to translate strategy into local activation plans and tools.
• Proven stakeholder management in a matrix organization.
• Analytical mindset with ability to convert insights into action.

Responsibilities

• Empower and develop a team of BCMs, setting clear priorities and growth paths.
• Translate brand strategies into compliant local activation plans.
• Design insight-led engagement plans for healthcare audiences.
• Build relationships with Medical,Sales, and KOLs/SLs.
• Coordinate launch readiness and in-market execution for oncology indications.
• Collaborate cross-functionally to ensure aligned messaging and field execution.
• Track performance metrics and optimize tactics from insights.

Skills

Brand Management

Business Alignment

Cross-Functional Leadership

Customer Engagement

Delivery Management

Digital Marketing

Marketing Strategy Implementation

Matrix Management

People Leadership

Situational Leadership

Strategic Planning

Job description

Job Description

Are you ready to lead a passionate team and shape the future of cancer care with a multi-award-winning global biopharmaceutical leader? Join our Oncology Business Unit in Poland as a Marketing Lead, where your strategic execution and people-first leadership will directly impact the lives of patients who need it most.

Purpose of the Position

In this pivotal role, you will champion the execution of our oncology marketing strategies across Poland, turning innovative brand visions into meaningful local actions. As an inspiring people leader, you will guide and support a dedicated team of Brand Content Managers (BCMs), fostering a collaborative environment where diverse insights drive impactful customer engagement, launch readiness, and sustainable business growth.

Welcome to Our Team

You will be joining a highly collaborative, diverse, and purpose-driven Oncology Business Unit in Poland. We believe that the best innovations come from inclusive environments where every voice is heard, valued, and empowered. Together, we work closely with cross-functional partners in Medical, Sales, Market Access, and Policy to deliver life-changing solutions to patients, supporting one another's growth and celebrating our collective successes along the way.

Main Responsibilities

• Empower and Develop People: Lead, coach, and nurture a team of BCMs and junior BCMs, fostering their professional growth, setting clear priorities, and building team capabilities.
• Drive Marketing Execution: Translate oncology brand and indication strategies into impactful, compliant local activation plans and customer-facing tools.
• Optimize Customer Engagement: Design and refine insight-led, measurable engagement plans for key healthcare audiences to strengthen our market presence.
• Foster Key Partnerships: Collaborate with Medical and Sales leadership to map and build meaningful relationships with Key Opinion Leaders (KOLs) and Scientific Leaders (SLs).
• Lead Launch Readiness: Coordinate seamless launch preparations and in-market execution for assigned oncology indications.
• Collaborate Cross-Functionally: Partner closely with Sales, Medical, Market Access, Policy, and Commercial Operations to ensure aligned messaging and seamless field execution.
• Measure and Improve: Track performance against key metrics, proactively identifying opportunities to optimize tactics based on field and customer insights.
• Uphold Compliance and Quality: Ensure all marketing activities and materials strictly adhere to internal governance, ethical standards, and local regulatory requirements.

Your Profile

• Specialty Pharma Experience: Proven experience in oncology marketing or a comparable specialty pharmaceutical environment.
• Inspiring Leadership: Demonstrated experience in leading, coaching, and developing team members, with a passion for helping others succeed.
• Strategic Execution: Ability to translate high-level strategies into actionable, high-quality field plans with agility and discipline.
• Collaborative Mindset: Excellent cross-functional collaboration skills, with the ability to build strong partnerships in a matrix organization.
• Relationship Builder: Experience in customer engagement planning and developing professional relationships with scientific and medical stakeholders.
• Analytical & Insight-Driven: Ability to interpret performance data and customer insights to make informed, pragmatic decisions.
• Effective Communicator: Strong communication and influencing skills, with the ability to align diverse stakeholders around shared goals.
• Values-Driven: A strong commitment to diversity, inclusion, continuous learning, and making a meaningful impact on patients' lives.

What We Offer

• Impactful Work: The opportunity to directly influence patient pathways and improve access to life-saving cancer treatments in Poland.
• Professional Growth: A path for professional development, including mentorship from senior leadership.
• An Inclusive Culture: A collaborative, diverse, and supportive environment where different perspectives are celebrated and "winning as one team" is our daily reality.
• Flexible & Modern Workplace: Competitive compensation, comprehensive benefits, and flexible working arrangements designed to support your well-being and work-life balance.

Additional location(s) Compensation Information:

Required Skills:

• Brand Management
• Business Alignment
• Cross-Functional Leadership
• Customer Engagement
• Delivery Management
• Digital Marketing
• Marketing Strategy Implementation
• Matrix Management
• People Leadership
• Situational Leadership
• Strategic Planning

Preferred Skills: