Marketing & Brand Generalist

Stanley Black & Decker, Inc.; Poland; Hybrid; PLN 92,000 - 114,000; Full time

Job summary

Stanley Black & Decker, Inc. is seeking a Marketing & Brand Generalist – Trade Marketing to support the OUTDOOR and BLACK+DECKER brands in Europe, working remotely with access to the Warsaw office.

You will execute promotional strategies, coordinate price and marketing initiatives with Sales Specialists and Key Account Managers, and contribute to market analysis and local campaigns, reporting results and insights.

Qualifications

• Experience in trade marketing and brand support.
• Strong analytical skills and data-driven decisions.
• Fluent in English and Polish; able to collaborate cross‑functionally.
• Proficient in Excel and internal systems.

Responsibilities

• Support the execution of promotional strategies and marketing plans across OUTDOOR and BLACK+DECKER.
• Collaborate with Sales Specialists and Key Account Managers to drive growth through price/volume actions and market analysis.
• Assist in promotions, new product launches, in-store concepts, and display solutions.
• Coordinate creation, development, and implementation of price lists.
• Support events, trade fairs, catalogs, and merchandizing activities.
• Contribute to local sell-out activities with Sales Teams.

Skills

Trade marketing

Brand support

Commercial execution

Analytical mindset

Cross-functional collaboration

English

Polish

Excel

Tools

SAP

Ariba

Metastorm

Salesforce

Job description

Title: Marketing & Brand Generalist – Trade Marketing

Location: remote (with access to Warsaw office)

We are looking for a Marketing & Brand Specialist to join our Trade Marketing team and support the growth of our OUTDOOR and BLACK+DECKER brands. This is a great opportunity for a proactive, commercially minded, and detail-oriented professional who enjoys working across marketing, sales, brand activation, and market analysis.

What you'll do

• Support the execution of promotional strategies and both short- and long-term marketing plans across the OUTDOOR and BLACK+DECKER categories.
• Work closely with Sales Specialists and Key Account Managers to drive business growth through price/volume actions, white space analysis, and commercial initiatives aligned with European Product Management.
• Assist in the development and implementation of promotions, new product launches, in-store concepts, and display solutions.
• Coordinate the creation, development, and implementation of price lists.
• Support the organization of events, trade fairs, catalogues, and FOC merchandise activities.
• Contribute to the creation and execution of local sell-out activities in close cooperation with local Sales Teams.
• Manage the translation and adaptation of marketing materials, working closely with external translation agencies where needed.
• Collaborate with the Brand Team, Regional Product Team, and Central European marketing team members to ensure alignment and effective execution of marketing initiatives.
• Measure and report on the performance of marketing campaigns, providing insights and evaluating results against defined objectives.
• Monitor competitor activities and conduct market analysis to identify trends, opportunities, and areas for growth.
• Analyze the market landscape to identify new channels, customers, and business partners.
• Prepare, edit, translate, and format documents, reports, and presentations, ensuring they are accurate, clear, and professionally presented.
• Work extensively in Excel and support data-driven decision-making through strong reporting and analytical capabilities.
• Create and manage requests for data input in internal systems such as SAP, Ariba, Metastorm, and Salesforce.
• Maintain databases and spreadsheets, ensuring a high level of data accuracy, integrity, and confidentiality.
• Support a range of administrative and operational tasks, including system updates, pricing setup, and other day-to-day coordination activities.

What We’re Looking For

• A professional with strong interest in trade marketing, brand support, and commercial execution
• Excellent organizational skills and attention to detail
• Strong analytical mindset with the ability to turn data into actionable insights
• Confidence in working cross-functionally with sales, marketing, and regional teams
• Fluent English and Polish
• Very good command of Excel and experience working with internal systems and databases
• Strong communication skills, including the ability to prepare, adapt, and translate materials
• A proactive, hands-on approach and the ability to manage multiple priorities in a dynamic environment

Why Join Us

• Opportunity to work with well-known brands such as OUTDOOR and BLACK+DECKER
• A broad and dynamic role combining marketing, sales support, analytics, and brand activation
• Close collaboration with local and regional teams
• A chance to make a visible impact on commercial growth and brand development

If you are looking for a role where you can combine marketing creativity, commercial thinking, and analytical skills, we would love to hear from you.

Salary Range: 92 000–113 500 PLN gross annually

This is the lowest to highest salary range we would pay at the time of this posting. The salary offered in the range may vary depending on multiple factors including job level, geographic location, job related knowledge, skills, qualifications and experience.

The salary range listed in this job posting reflects the range for the primary location specified. The salary range may vary for other locations.

Please note that salary is only one component of total rewards at Stanley Black & Decker.

The successful candidate may be eligible for annual merit increases.

The salary range and associated pay elements are established in line with Stanley Black & Decker’s compensation structure. If collective bargaining agreements, sectoral agreements, works council arrangements, or statutory pay frameworks apply, they determine the salary range and additional pay elements.