Marketing Automation Specialist

British Council; Warszawa; On-site; PLN 92,000 - 112,000; Full time

Job summary

British Council is seeking a marketing automation specialist to support campaigns across the English, Exams and Cultural Engagement portfolios using HubSpot Marketing Hub. The role involves designing templates, journeys and localising content, with close collaboration with performance leads for reporting alignment.

Essential qualifications include a degree or equivalent experience, and strong experience in campaign design, marketing automation and governance within a large organisation.

Qualifications

• Essential: Design and build templates (email etc), journeys, lists and governance in HubSpot Marketing Hub.
• Essential: Experience in content/digital marketing in a large organisation.
• Desirable: HubSpot Marketing Hub Certification(s).
• Desirable: Experience with CRM tools like Salesforce.

Responsibilities

• Support delivery of campaign content strategies across English & Exams portfolios.
• Build and execute campaigns in HubSpot Marketing Hub, including localisation and journey adaptation.
• Manage contacts and lists; ensure accurate tagging and reporting.

Skills

HubSpot Marketing Hub

Campaign design

Content localisation

Stakeholder engagement

Education

Relevant degree or demonstrable equivalent level of experience

Tools

HTML

SQL

CSS

Tableau/Power BI

Job description

Role Purpose

To support the marketing teams with the in-platform (HubSpot) build of marketing campaigns and programmes. The adaptation (where required) of global journeys for English and Exams, and Cultural Engagement, including the design and build of new journey entry points, content and messaging translation and localisation, and localised channel strategy implementation.

Role Accountabilities

Subject/Sector Expertise

Support the delivery of campaign content strategies across the English and Exams and Cultural Engagement portfolios. Build and execute campaigns in HubSpot Marketing Hub, including content localisation, template and journey adaptation, and contact and list management. Work closely with performance leads to ensure activities are accurately tagged and support the adaptation of global reporting dashboards to reflect network-specific performance.

Consultancy, Analysis and Problem Solving

Partner with the Global Data Lead to maintain the integrity of the HubSpot platform, including taxonomy, user profiles, contact and consent management, customer journeys and reporting dashboards. Act as the marketing automation and HubSpot specialist, sharing knowledge, promoting best practice and keeping colleagues informed of platform enhancements and industry developments.

Relationship and Stakeholder Management

Support the Enablement Solution Lead, Head of Campaigns and Head of Content Studio in driving marketing operational excellence. Provide the global enablement team with regular updates on platform usage, governance and adoption across the network.

Knowledge & Experience

Education

Essential:

• Relevant degree or demonstrable equivalent level of experience

Desirable:

• HubSpot Marketing Hub Certification(s)

Experience

Essential:

• Experience designing and building templates (email etc), landing pages, journeys, managing lists, and general platform governance within HubSpot Marketing Hub
• Proven experience working in a content/digital marketing role within a large and complex organisation
• Stakeholder engagement and influencing
• Experience with Marketing platform governance

Desirable:

• HubSpot Marketing Hub Certification(s)
• Experience in CRM tool like Salesforce
• Experience of marketing techniques, data and lead generation marketing
• Experience in visualisation tools viz. Tableau, PowerBi
• Experience within a global organisation
• HTML, SQL, and CSS
• Experience with dynamic personalisation
• AI driven content, messaging, segmentation, and targeting

Important Information

• Location: Bulgaria, Poland
• Contract Type: Indefinite
• Pay band: Grade 6
• Poland Monthly Salary Range: 8200PLN - 10045PLN
• Bulgaria Monthly Salary Range: 1427EUR - 1713EUR
• Department: English & Exams
• Right to Work Requirements: You must have the legal right to work in the location in which the role is based
• Languages: Written and verbal proficiency in English is required

Closing Date For Applications

Thursday 1 October 2026 (23.59 British Summer Time, BST)

Friday 2 October 2026 (00.59 Central European Summer Time, CEST)