Senior Marketing Strategy & Partnerships Lead

Agoda; Wrocław; On-site; PLN 300,000 - 540,000; Full time

Job summary

Agoda is seeking a Senior Manager for Performance Marketing to own the marketing strategy and P&L for a strategic partnership. You will lead a small team, shape cross-functional initiatives with partner marketing leadership, and drive measurable business impact through data-driven decisions.

The role requires 7–10+ years in marketing or analytics, strong SQL and analytics tooling skills, and experience with experimentation design.

Qualifications

• 7–10+ years in marketing, growth, or analytics roles.
• Strong analytical thinking with ability to translate data into actionable insights.
• SQL proficiency (daily usage for analysis; comfortable working with multiple tables).
• Comfort with marketing analytics tools (Google Ads, attribution platforms, dashboards).
• Bonus: Experience with experimentation design and statistical analysis.
• Complex stakeholder management including partner relationships at senior levels.
• Leadership experience and ability to guide a team.

Responsibilities

• Team Leadership & Development: manage and mentor 2–3 marketing specialists; set OKRs.
• Own the full marketing P&L for the partnership and guide ROI-driven investment decisions.
• Define overall marketing strategy and influence ROI targets; align channels and execution.
• Oversee dashboards, analytics capability, and reporting for partnership performance.
• Lead large, multi-workstream initiatives end-to-end and ensure disciplined execution.

Skills

SQL proficiency

Analytical thinking

Marketing analytics

Attribution & incrementality

Leadership

Cross-functional collaboration

Stakeholder management

Tools

Google Ads

Attribution platforms

Dashboards

Job description

Agoda is seeking a Senior Manager for Performance Marketing to own the marketing strategy and P&L for a strategic partnership. You will lead a small team, shape cross-functional initiatives with partner marketing leadership, and drive measurable business impact through data-driven decisions.

The role requires 7–10+ years in marketing or analytics, strong SQL and analytics tooling skills, and experience with experimentation design.