Marketing Analyst

TechBiz Global GmbH; Polska; Hybrid; PLN 95,000 - 150,000; Full time

Benefits offered by this job

Competitive salary

AI and cloud tech exposure

Flexible remote or hybrid work

Collaborative team culture

Growth opportunities

Job summary

TechBiz Global is seeking a Marketing Analyst to monitor market trends, analyze marketing and loyalty data, and deliver data-driven recommendations for growth. You will translate complex data into actionable insights to support campaigns and partnerships.

The role requires 2–3 years in marketing analytics, proficiency with Excel, Power BI, Qlik, or Tableau, and strong communication skills. Flexible remote or hybrid work options are available.

Qualifications

• Bachelor’s or higher in Marketing, Business, Economics, Statistics or Data Science.
• 2–3 years of experience in marketing analytics or business analysis.
• Strong knowledge of market research, consumer behavior and trend monitoring.
• Experience measuring campaign performance and deriving insights.
• Ability to develop metrics, automated reports, and data models with cross-functional collaboration.

Responsibilities

• Monitor market and aviation trends and compare with internal data.
• Forecast marketing trends and highlight opportunities for campaigns and partnerships.
• Analyze marketing and loyalty data, measure campaign impact, and prepare reports.
• Develop metrics to assess effectiveness of marketing, advertising and communications.
• Identify customer behaviours and factors influencing trust and brand choice in the sector.
• Provide recommendations to marketing and sales to improve customer acquisition and retention.
• Collaborate on automated reporting and new data models with the team.

Skills

Marketing analytics

Data analysis

Communication

Education

Bachelor's degree in Marketing, Business or related field

Master’s degree is a plus

Tools

Excel

Power BI

Qlik

Tableau

Job description

At TechBiz Global, we are providing recruitment service to our TOP clients from our portfolio. We are currently seeking a Marketing Analyst to join one of our clients' teams. If you're looking for an exciting opportunity to grow in an innovative environment, this could be the perfect fit for you.

Job Overview

We are seeking a detail-oriented and analytical Marketing Analyst to join our team. You will monitor market and aviation trends, analyze marketing and loyalty data, measure campaign impact, and provide actionable insights to support business growth. The ideal candidate combines strong analytical skills with marketing knowledge and can translate data into strategic recommendations.

Key Responsibilities

• Monitor economic and aviation market trends (flight delays, cancellations, airline performance) and compare them with internal data.

• Monitor and forecast marketing trends; highlight opportunities for new campaigns, partnerships, and initiatives.

• Analyze marketing and loyalty data, measure campaign impact, prepare reports, provide data-driven insights (Excel, Qlik, Power BI, etc.), and track results against targets.

• Develop metrics to assess the effectiveness of marketing, advertising, and communication programs.

• Identify customer behaviors, decision-making patterns, and factors influencing trust and brand choice in the legal/aviation compensation sector.

• Provide recommendations to the marketing and sales team, and support the development of new initiatives aimed at improving customer acquisition and retention.

• Collaborate with other team members on automated reporting and newdatamodels.

• Bachelor’s degree in Marketing, Business Administration, Economics, Statistics, Data Science, or related field; Master’s degree is a plus.

• Minimum 2–3 years of experience in marketing analytics, business analysis, or a related role.

• Proficiency in Excel, Power BI, Qlik, Tableau, or other data visualization/analytics tools.

• Strong understanding of market research, consumer behavior analysis, and trend monitoring.

• Experience measuring marketing campaign performance and providing actionable insights.

• Ability to develop metrics, automated reports, and data models, and collaborate with cross-functional teams.

• Excellent communication, problem-solving, and analytical skills.

What We Offer

• Competitive salary and benefits package.

• Opportunity to work with cutting-edge AI and cloud technologies.

• Flexible remote or hybrid work environment.

• Collaborative and innovative team culture.

• Professional growth and development opportunities.