Market Lead - Content Strategy & Delivery

Bayer AG; Województwo pomorskie; Hybrid; PLN 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Bayer AG is seeking a Market Lead – Content Strategy & Delivery to coordinate content needs across local and global markets. You will manage stakeholder priorities, drive compliant service delivery, and enable timely access to approved materials.

This role sits at the center of Marketing, Brand and Medical teams and requires strong organization and governance adherence. You will collaborate with cross-functional teams to define content strategies, support onboarding of content services, and

Qualifications

• Bachelor’s degree or equivalent in business/marketing/communications.
• Experience in marketing operations or content coordination with governance processes.
• Ability to collaborate with diverse stakeholders across local, regional and global teams.

Responsibilities

• Coordinate routine communication between market stakeholders and content teams.
• Partner with markets and product teams to identify content needs and channel mix.
• Support content intake, track milestones and handovers using established tools.
• Guide stakeholders to approved process materials and capture recurring questions.
• Coordinate delivery touchpoints and monitor timelines, flag risks.
• Maintain accurate request/status information and escalate exceptions to specialists.
• Capture stakeholder feedback and support practical improvements.
• Ensure efficient, compliant use of content services across markets.

Skills

Stakeholder coordination

Content coordination

Marketing operations

Project support

Cross-functional collaboration

Documentation

Communication skills

Education

Bachelor’s degree in business or related field

Tools

Bayer content services

eWizard

Website Factory

Job description

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At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

In this role as Market Lead – Content Strategy & Delivery, you support efficient, compliant and consistent use of content services by coordinating market inputs, maintaining clear delivery visibility and enabling timely execution of approved content requests; You sit at the center of collaboration between local Marketing, Brand and Medical teams and content service partners, helping diverse stakeholders align on priorities, processes and governance so that the right content reaches the right audiences at the right time; By championing structured ways of working and transparent status tracking, you help Bayer tell meaningful, impactful stories across channels while maintaining high standards of quality, compliance and operational excellence; Through your coordination, you enable market teams to access approved materials and services efficiently and contribute to bold, patient‑and customer‑focused communication that advances our mission of “Health for all, Hunger for none.”.

YOUR TASKS AND RESPONSIBILITIES

• Coordinate routine communication between market stakeholders and content service teams, ensuring that priorities, expectations and next steps are clearly understood across groups;
• Partner with local markets and global product teams to identify content needs, support the development of content strategies, define the appropriate channel mix and hand over consolidated requirements to content operations leadership;
• Support content request intake by capturing market inputs and delivery information, maintaining up‑to‑date visibility of agreed requests, milestones and handovers using established tools and processes;
• Facilitate onboarding and adoption of content services by guiding stakeholders to approved process materials, support channels and practical how‑to information, capturing recurring questions and training needs for follow‑up;
• Coordinate delivery touchpoints, review deadlines and stakeholder inputs for approved content activities, monitoring progress against agreed timelines and promptly flagging potential risks, gaps or delays;
• Maintain accurate request and status information in designated systems, provide first‑line support for standard platform and process queries, and elevate technical, governance or process exceptions to accountable specialists;
• Capture stakeholder feedback on service experience and delivery coordination, identify recurring operational issues and support implementation of practical improvements and process updates in collaboration with accountable teams;
• Support orderly handover of deliverables, record completion information where required and help ensure that content services are used in an efficient, compliant and consistent way across the market.

WHO YOU ARE

Required Qualifications:

• Bachelor’s degree in business, marketing, communications or a related field, or an equivalent combination of education and relevant experience;
• Relevant experience in marketing operations, content coordination, project support or a comparable business environment;
• Ability to collaborate effectively with diverse stakeholders across local, regional and global teams while following established processes and governance;
• Organized, detail‑oriented approach to tracking requests, deadlines and actions, with the ability to manage routine priorities, recognize issues and upscale appropriately;
• Clear written and verbal communication skills, including the confidence to coordinate meetings, prepare actions and provide status updates to stakeholders;
• Basic familiarity with digital content formats, approval workflows and relevant market processes, enabling you to support stakeholders in using content services effectively.

Preferred Qualifications:

• Additional training in digital marketing, project coordination or content operations;
• Experience working with content platforms or tools such as Bayer content services, eWizard or Website Factory;
• Experience supporting adoption of new platforms or processes, including capturing stakeholder feedback, surfacing recurring issues and contributing to practical improvement initiatives.

This position may be allocated across multiple locations, and elements of the recruitment process may vary to ensure compliance with local employment laws.

YOUR APPLICATION

Bayer welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status, pregnancy, sexual orientation, gender identity, gender expression or any unlawful criterion under applicable law. We are committed to treating all applicants fairly and avoiding discrimination.

Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.

Bayer offers the possibility of working in a hybrid model. We know how important work-life balance is, so our employees can work from home, from the office or combine both work environments. The possibilities of using the hybrid model are each time discussed with the manager.
Bayer respects and applies the Whistleblower Act in Poland.

Location:

Poland : Pomorskie : Gdańsk || Spain : Cataluña : Barcelona || United Kingdom : Berkshire : Reading