Makeup Brand Activation Manager - Hybrid in Warsaw

Coty SA; Warszawa; Hybrid; PLN 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid working 50% office / 50% home

International environment

Development opportunities

Employee discounts

LuxMed private health insurance

Unum life insurance

Benefits cafeteria / Multisport

Birthday day off

Subsidized public transport

Job summary

Coty SA in Warsaw offers a Brand Activation Manager role blending makeup brands Bourjois and Max Factor. You will craft local communication strategies, design breakthrough activations, and drive 360° executions across social, influencer, PR, retail, and in‑store touchpoints to deliver strong business impact.

You will collaborate with cross-functional teams, manage budgets, and continuously optimize campaigns for ROI, leveraging consumer insights and trends to engage audiences.

Qualifications

• Experience in Brand Activation, ideally within FMCG, beauty, or lifestyle categories.
• Strong brand management background.
• Passion for makeup, beauty trends, social media, and influencer marketing.
• Ability to transform consumer trends and insights into impactful activations.
• Proven ability to develop innovative communication and activation concepts.
• Strong project management and prioritization capabilities.

Responsibilities

• Develop local communication strategies for Bourjois and Max Factor and lead end-to-end 360° activation campaigns.
• Activate brands across social media, PR, retail, and in-store environments; ensure ROI.
• Partner with Media, PR & Influencer Marketing teams and manage agencies and stakeholders.
• Manage marketing budgets and analyze campaign performance to maximize ROI.

Skills

Brand Activation

Communication strategy

360° activation

Influencer marketing

Project management

ROI focus

Polish & English fluency

Job description

Coty SA in Warsaw offers a Brand Activation Manager role blending makeup brands Bourjois and Max Factor. You will craft local communication strategies, design breakthrough activations, and drive 360° executions across social, influencer, PR, retail, and in‑store touchpoints to deliver strong business impact.

You will collaborate with cross-functional teams, manage budgets, and continuously optimize campaigns for ROI, leveraging consumer insights and trends to engage audiences.