Brand Activation Manager

Coty SA; Województwo mazowieckie; Hybrid; PLN 180,000 - 280,000; Full time

Benefits offered by this job

Hybrid working 50/50 office/home

Employee discounts on Coty brands

LuxMed private health insurance

Unum life insurance

Multisport

Birthday day off

Subsidized public transportation

Job summary

Coty Warsaw is seeking a Brand Activation Manager to drive local growth of Bourjois and Max Factor. You will craft communication strategies, develop breakthrough consumer activations, and lead 360° executions across social, influencer, PR, retail, and in-store touchpoints with strong ROI.

You’ll manage budgets, collaborate with media and influencer teams, and translate consumer insights into impactful campaigns in a fast-paced beauty market. Hybrid work in Warsaw is offered.

Qualifications

• Experience in Brand Activation, ideally within FMCG, beauty, or lifestyle categories.
• Strong brand management background.
• Passion for makeup, beauty trends, social media, and influencer marketing.
• Ability to transform consumer trends and insights into activations.
• Proven ability to develop innovative communication and activation concepts.
• Strong project management and prioritization capabilities.
• Consumer-first mindset with commercial focus.
• Fluency in Polish and English.

Responsibilities

• Brand Activation & Communication Strategy
• Develop and execute local communication strategies for Bourjois and Max Factor
• Lead end-to-end 360° activation campaigns, from idea development through execution and evaluation
• Translate consumer insights and trends into relevant brand activations
• Develop fresh communication concepts that strengthen consumer engagement
• Ensure consistent and high-quality execution across channels
• Consumer, Social & Influencer Activation
• Create consumer-centric activation ideas with influencers at the heart of the campaign ecosystem
• Activate brands across social media, PR, retail, and in-store environments
• Stay connected to makeup, beauty, social media, and consumer culture
• Build meaningful consumer connections across multiple touchpoints
• Turn emerging trends into impactful activation opportunities
• Campaign Execution & Stakeholder Management
• Partner closely with Media, PR & Influencer Marketing teams
• Manage agencies and cross-functional stakeholders to bring campaigns to life
• Lead campaign execution with strong project management and prioritization
• Ensure alignment and execution excellence across different channels
• Budget, Performance & ROI
• Manage marketing budgets and allocate resources effectively
• Maximize the impact and ROI of activation investments
• Analyze campaign performance and resultsTranslate learnings into clear recommendations for future activities

Skills

Brand Activation

Communication strategy

360° campaigns

Influencer marketing

Project management

Budget management

Polish and English

Job description

Warsaw – Hybrid

As our Brand Activation Manager, you will drive the local growth of

BRAND ACTIVATION MANAGER – MAKEUP

MARKETING / BRAND ACTIVATION

Warsaw – Hybrid

As our Brand Activation Manager, you will drive the local growth of Bourjois and Max Factor, transforming consumer insights and beauty trends into impactful 360° campaigns that strengthen brand connection, visibility, and business performance.

THE ROLE

OPTIMIZE, ENABLE, INNOVATE!

As our Brand Activation Manager, you play a critical role in bringing our premium makeup brands to life locally. You will develop communication strategies, create breakthrough consumer activations, and lead 360° execution across social, influencer, PR, retail, and in-store touchpoints while ensuring strong commercial impact and ROI.

You will manage:

• Brand Activation & Communication Strategy
• Develop and execute local communication strategies for Bourjois and Max Factor
• Lead end-to-end 360° activation campaigns, from idea development through execution and evaluation
• Translate consumer insights and trends into relevant brand activations
• Develop fresh communication concepts that strengthen consumer engagement
• Ensure consistent and high-quality execution across channels
• Consumer, Social & Influencer Activation
• Create consumer-centric activation ideas with influencers at the heart of the campaign ecosystem
• Activate brands across social media, PR, retail, and in-store environments
• Stay connected to makeup, beauty, social media, and consumer culture
• Build meaningful consumer connections across multiple touchpoints
• Turn emerging trends into impactful activation opportunities
• Campaign Execution & Stakeholder Management
• Partner closely with Media, PR & Influencer Marketing teams
• Manage agencies and cross-functional stakeholders to bring campaigns to life
• Lead campaign execution with strong project management and prioritization
• Ensure alignment and execution excellence across different channels
• Budget, Performance & ROI
• Manage marketing budgets and allocate resources effectivelyMaximize the impact and ROI of activation investments
• Analyze campaign performance and resultsTranslate learnings into clear recommendations for future activities

YOU ARE A COTY FIT

As an experienced brand marketer, you thrive in a fast-moving, trend-driven environment. You combine creativity and consumer obsession with commercial thinking, ownership, and a hands-on approach.

Your skills and experience include:

• Experience in Brand Activation, ideally within FMCG, beauty, or lifestyle categories
• Strong brand management background
• Passion for makeup, beauty trends, social media, and influencer marketing
• Ability to transform consumer trends and insights into impactful activations
• Proven ability to develop innovative communication and activation concepts
• Strong project management and prioritization capabilities
• Consumer-first mindset combined with commercial and effectiveness focus
• Fluency in Polish and English

If you’re ready to create standout consumer experiences and shape the future of iconic makeup brands, we want you on our team!

What We Offer

• Competitive salary and attractive benefits package
• Hybrid working: 50% office / 50% home office
• International environment with cross-market exposure
• Development opportunities and international career paths within Coty
• Employee discounts on Coty brands
• LuxMed private health insurance
• Unum life insurance
• Benefits cafeteria, including Multisport
• Additional day off for your birthday
• Subsidized public transportation pass

About Us

Our people make us who we are. At Coty, we celebrate bold thinking, collaboration, and fearless kindness. If you’re passionate about beauty, consumer culture, and creating activations that make brands stand out, we’d love to hear from you.