Lifecycle Marketing Manager

Optery; Polska; Remote; PLN 314,000 - 353,000; Full time

Benefits offered by this job

Health insurance

401k matching "worked"

Job summary

Optery, a fully-remote global team, is seeking a senior IC to own lifecycle marketing end-to-end—designing journeys, writing copy, running experiments, and reporting results across activation, retention, and expansion.

You’ll implement automated campaigns in Customer.io (or equivalents like Iterable, Braze, Klaviyo), develop segmentation and personalization, ensure deliverability, and collaborate with product, analytics, and support to align messaging.

Qualifications

• 5+ years of hands-on lifecycle/CRM/retention or email marketing for subscription services.
• Proficiency in modern marketing automation platforms with segmentation and templating.
• Strong copy instincts and ability to test and iterate.
• Comfort with data and ability to pull reports; SQL a plus.
• Understanding of email deliverability and compliance.
• Experience leveraging AI in workflows.

Responsibilities

• Own lifecycle marketing roadmap across activation, retention, and expansion.
• Build, launch, and optimize automated campaigns and triggered flows.
• Own in-app messaging and transactional communications with product/engineering.
• Develop segmentation and personalization strategies using behavioral data.
• Run an experimentation program with A/B testing and clear measurements.
• Collaborate with analytics to measure lifecycle performance and connect to revenue.

Skills

Lifecycle marketing

CRM

Email marketing

Experimentation

Data analysis

AI in marketing

Tools

Customer.io

Iterable

Braze

Klaviyo

SQL

Job description

About The Role

You'll own lifecycle marketing at Optery end-to-end: email, in-app messaging, and push notifications across the full customer journey. This includes onboarding, activation, engagement, upgrade/cross-sell, renewal, churn prevention, and win-back. This is a senior IC role with full ownership of strategy and execution: you'll design the journeys, build the campaigns, write (or direct) the copy, run the experiments, and report on the results.

What You'll Do

• Own the lifecycle marketing roadmap: map the customer journey and identify the highest-impact opportunities across activation, conversion, retention, and expansion
• Build, launch, and iterate on automated campaigns and triggered flows in our marketing automation platform (we use Customer.io; equivalents include Iterable, Braze, or Klaviyo)
• Own in-app messaging and transactional-adjacent communications in partnership with product and engineering
• Build and optimize mobile push notification strategy: permission opt-in flows, triggered and campaign-based pushes, frequency capping, and coordination with email so channels complement rather than compete
• Develop segmentation and personalization strategies using behavioral and account data, including dynamic templating and conditional content logic
• Run a disciplined experimentation program: A/B tests on sequences, subject lines, timing, and offers, with clear holdouts and measurement
• Manage email deliverability, list hygiene, and suppression strategy to protect sender reputation
• Partner with analytics to instrument and measure lifecycle performance (we use Amplitude and connect campaigns to revenue outcomes
• Collaborate with paid acquisition, product, and support teams so messaging is coordinated across the entire customer experience

What We're Looking For

• 5+ years of significant hands-on experience owning lifecycle, CRM, retention, or email marketing programs, ideally for a subscription-based service.
• Fluency in a modern marketing automation platform (e.g., Customer.io, Iterable, Braze, Klaviyo) including segmentation, triggered workflows, and templating languages like Liquid
• Strong copy instincts: you can write clear, persuasive messaging and know when to test rather than debate
• Comfort with data: you can define your own metrics, pull your own reports, and interpret results honestly (SQL and product analytics experience are a plus)
• Understanding of email deliverability fundamentals and compliance (CAN-SPAM, GDPR/CCPA basics)
• Experienced with AI and actively leveraging it in your current workflows
• A builder's mindset: you're energized by owning a function, not just executing tickets
• Bonus: experience in privacy, security, or consumer subscription products; experience with both B2C and B2B messaging

Location

While Optery is a fully-remote global team, this position is based in the United States and is required to work regular U.S. business hours, i.e. in the U.S. Eastern, Central, Mountain, and/or Pacific time zones.

Compensation & Benefits

• Base salary: $80K - $90K
• Great health, dental, and vision insurance
• 401k program with employer match
• Paid time off policy

Equal Opportunity

Optery values diversity and is an equal opportunity employer. Optery does not discriminate on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor.

Compensation Range: $80K - $90K