Influencer Relations Lead

twentysix; Warszawa; On-site; PLN 90,000 - 130,000; Full time

Benefits offered by this job

Medicover health insurance

Multisport card

Mental health resources

Access to WPP OPEN

Job summary

VML, part of WPP, in Warsaw, is seeking an Influencer Relations Lead to shape authentic creator collaborations for our clients. You’ll identify creators who fit the brand world, coordinate campaigns, and work with creative and production teams to bring exciting ideas to life.

You’ll manage influencer relationships, monitor campaigns, help with budgets, and communicate clearly with internal stakeholders. Fluency in English (B2+) is required, and a passion for culture and trends will help you

Qualifications

• 2-3 years of experience in influencer marketing, influencer relations, social media, or a similar area.
• Hands-on experience in planning or coordinating influencer campaigns from idea to execution.
• Good understanding of social media platforms, creator trends, and online communities.
• Ability to combine creativity with an analytical mindset.
• Strong communication and relationship-building skills.
• Great organization and attention to detail - because even the best ideas need good execution.
• Experience with influencer monitoring tools (e.g. Influtool) will be a plus.
• English proficiency at B2 level or higher.

Responsibilities

• Taking charge of planning and execution of influencer marketing campaigns, helping define how influencers contribute to achieving campaign goals.
• Researching and carefully selecting influencers whose profiles, audiences, and values align with brand objectives.
• Collaborating with creative teams to adapt campaign ideas to the unique style and audience of each influencer, ensuring the content is authentic and engaging.
• Coordinating influencer cooperation, including communication, timelines, deliverables, and campaign progress.
• Supporting budget management and contract-related activities, ensuring smooth cooperation with influencers and partners.
• Monitoring campaign performance and identifying opportunities for improvements and optimization.
• Acting as a point of contact for influencers and internal stakeholders, helping resolve challenges and keep projects on track.

Skills

Influencer marketing

Influencer relations

Social media

Campaign planning

Budget management

Communication

Organization

Tools

Influtool

Job description

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Your role in a nutshell

Some stories are worth telling. Some creators know exactly how to bring them to life.

We’re looking for an Influencer Relations Lead who understands that great influencer marketing is not only about reach and numbers - it’s about finding the right people, creating authentic connections, and turning ideas into content that people actually want to engage with.

In this role, you’ll support the creation of influencer campaigns for our clients, help identify creators who fit the brand’s world, and collaborate with creative and production teams to bring exciting ideas to life. You’ll coordinate influencer collaborations, support campaign execution, and help make sure every detail comes together smoothly.

If you’re curious about people, trends, and culture - and you believe that the best campaigns start with a good connection - we’d love to meet you.

Job Details:

• Location: Hybrid model - 2 days per week in our Warsaw office, with the option to work remotely on other days
• Reporting to: Małgorzata Słychań (Influencer Relations Head)
• Close collaboration: Creative, Strategy and Production Teams
• Position level: Specialist

What keeps you busy during the day:

• Taking charge of planning and execution of influencer marketing campaigns, helping define how influencers contribute to achieving campaign goals.
• Researching and carefully selecting influencers whose profiles, audiences, and values align with brand objectives.
• Collaborating with creative teams to adapt campaign ideas to the unique style and audience of each influencer, ensuring the content is authentic and engaging.
• Coordinating influencer cooperation, including communication, timelines, deliverables, and campaign progress.
• Supporting budget management and contract-related activities, ensuring smooth cooperation with influencers and partners.
• Monitoring campaign performance and identifying opportunities for improvements and optimization.
• Acting as a point of contact for influencers and internal stakeholders, helping resolve challenges and keep projects on track.

Skills and experience required to be successful in this role include:

• 2-3 years of experience in influencer marketing, influencer relations, social media, or a similar area.
• Hands-on experience in planning or coordinating influencer campaigns from idea to execution.
• Good understanding of social media platforms, creator trends, and online communities.
• Ability to combine creativity with an analytical mindset.
• Strong communication and relationship‑building skills.
• Great organization and attention to detail - because even the best ideas need good execution.
• Experience with influencer monitoring tools (e.g. Influtool) will be a plus.
• English proficiency at B2 level or higher.

Our offer:

• Your well-being is our priority. With Medicover health insurance, Multisport card, and mental health resources, we ensure you’re supported both physically and mentally.
• Join us in a modern office at the WPP campus in Warsaw, located in the historic Koneser complex. This collaborative space offers flexible work areas and quiet zones - creating the ideal environment for your creativity to flourish.
• Access to WPP OPEN - our AI-powered platform supporting collaboration, creativity, and smarter ways of working across our global network.
• We love to celebrate success together - whether it’s through VML Days, Foundation Days, or special celebrations of our collective achievements.
• We offer English lessons to help you improve your language skills and work confidently in an international environment.

Next steps?

• Think this could be a good match? We’d love to hear from you.
• Once we receive your application, we’ll take a look at your experience and, if there’s a potential fit, Weronika (HR Business Partner) will reach out to you for a first conversation.
• The next step will be a 60-minute online meeting with the hiring manager, where we’ll talk more about your experience, your approach to influencer marketing, and what you’re looking for in your next challenge.
• After that, we’ll make a decision and keep you updated throughout the process - because good communication matters from the very beginning.

If you’re excited by the world of creators, digital culture, and building campaigns that people genuinely connect with - we’d love to hear your story.

#LI-EMEA #LI-HYBRID

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP agency (NYSE: WPP). For more information,please visit www.vml.com, andfollowalong on Instagram,LinkedIn, andX.