Business Analyst - Content Systems

VML South Africa; Katowice, Poznań; Hybrid; PLN 152,000 - 193,000; Full time

Benefits offered by this job

Private medical care

Professional development

Training programmes

Flexible working arrangements

Additional benefits

Job summary

VML South Africa is seeking a proactive Business Analyst to join our Delivery team in Poland. You will document client needs, translate them into user stories, and work with both business and technical teams to ensure successful delivery of ecommerce and content management projects.

You will collaborate with client stakeholders, run workshops, and contribute to crafting CMS/DXP solutions. The role requires strong communication, agile experience, and a customer‑first mindset to drive high‑quality

Qualifications

• Experience working as a Business Analyst on ecommerce/experience projects.
• Experience managing client stakeholders and Product Owners/Managers.
• Hands-on BA on web content management (CMS) or Digital Experience Platform (DXP) projects (e.g., Optimizely, Contentful, Adobe AEM, Sitecore, Umbraco, or similar).
• Experience gathering requirements for content architecture, page templates, component libraries, editorial/publishing workflows, or content migrations.

Responsibilities

• Gather and document requirements and translate them into clear user stories and acceptance criteria for business and technical users.
• Identify and assess options for potential solutions for technical and business fit.
• Create logical and innovative solutions to problems.
• Present proposals to clients.
• Work with a scrum/delivery team through to go live.
• Analyze business systems to recommend efficiencies.
• Provide estimates for analysis work and plans with Project Managers.
• Collaborate with developers, testers and end users to ensure quality and satisfaction.
• Provide training to users of a new system as required.
• Plan and work flexibly to meet deadlines.
• Keep up to date with technical and industry advances.
• Maintain strong client relationships and escalate issues when needed.

Skills

Ecommerce project experience

Stakeholder management

Workshops facilitation

CMS/DXP experience

Agile delivery

Tools

Optimizely

Contentful

Adobe AEM

Sitecore

Umbraco

Job description

Who We Are

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. In 2026, VML was named Campaign’s Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

Business Analyst with with Content management or DXP experience wanted to join our Delivery team.

The opportunity

Working under your own initiative with required guidance and support, a Business Analyst with proven experience you will be part of the Business Analysis team and expected to take the initiative in ensuring the business needs of our client are fully documented, understood and met by the proposed solution.

What you’ll get to do

• Gather and document requirements and translate them into clear user stories and acceptance criteria that can be used and interpreted by both business and technical users. This will involve planning, running and facilitating workshops, reviewing and assessing source documentation from the customer


• Identify and recommend options for potential solutions and assess them for both technical and business suitability


• Create logical and innovative solutions to problems


• Present proposals to clients


• Work with a scrum / delivery team through to go live


• Analyse business systems in order to recommend efficiencies


• Provide estimates for analysis work and plans in conjunction with Project/Programme Managers


• Communicate and collaborate with developers, testers and a variety of end users to ensure all solutions deliver quality and customer satisfaction


• Provide training to users of a new system as required


• Plan and work flexibly to meet deadlines


• Keep up to date with technical and industry sector advances


• Maintain great client relationships at all levels of the organisation


• Maintain consistently high levels of client satisfaction and effectively escalating business critical situations to as required


• Manage situations and relationships both internally and externally

What you should have

• Experience working as a Business Analyst on ecommerce / experience projects


• Experience of managing client stakeholders and Product Owners /Manangers


• Able to run workshops with client stakeholders


• Hands‑on experience as a BA on web content management (CMS) or Digital Experience Platform (DXP)projects (e.g., Optimizely, Contentful, Adobe AEM, Sitecore, Umbraco, or similar).


• Experience gathering requirements for content architecture, page templates, component libraries, editorial/publishing workflows, or content migrations.


• Highly proactive, talented, enthusiastic, focused, eye for detail, professional. Keen to learn and to challenge for smarter ways of doing things; a team player proud of their work who wants to share it


• You like working in a fast‑paced environment and are ready to inspire outstanding online experiences for consumers and brands, no matter what product, service, sector, device or channel!


• You will have a customer‑first mindset, with the maturity and initiative to do what it takes keep our clients happy, including some working at client locations


• Great stakeholder management skills


• Experience of Agile software delivery


• Business Process mapping and engineering


• eCommerce and retail / brand experience


• Production of high quality user stories and acceptance criteria


• Analysis and design of systems (package integration and bespokedevelopment)


• Ability to work on your own initiative to an agreed action plan


• Strong communication skills - as this role requires a high level ofcommunication, interpersonal and presentation skills


• Strong problem solving, time management and organisational skills


• Strong commercial awareness and business acumen


• Energetic, enthusiastic with strong attention to detail

You will collaborate with our UK project team, so we’ll need you to be available until 18:00 PL

Bonus points if you have

• Agile / Scrum master experience


• Experience working with multiple different ecommerce / experience platforms

What we offer

We offer net hourly rate for B2B cooperation ranging from 110 - 140 PLN, dependent on your skills and experience.

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.

Our culture thrives on our core values, designed for impact‑driven individuals: Heart, Brains and Courage.

We lead withHeart, fostering empathy and trust where genuine connections and human‑centric work flourish. We empower yourBrainsfor innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges. And we championCourage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.

Learn more about us on ourLinkedIn page, visit ourYouTube channeland follow us onInstagramWPPPoland.

Please note that this job is a full‑time position located in Poland, but the selection process will be conducted in English.

How we use AI in the recruitment processTo ensure more focused and engaging conversations, weleverageAI in our recruitment processexclusively for secure, objectivenote‑taking, never for evaluative judgments. This allows our team to be fully present with you. You are always welcome torequest a transcript of these notes or opt outof this feature at any time.Opting out will notimpact theoutcome of the interview process.

In compliance with Polish regulations, VML Enterprise Solutions is committed to fostering a transparent and ethical work environment. We encourage reporting of any potential irregularities or misconduct. For detailed information on our whistle‑blower policy and reporting procedures, please refer to our dedicated document.

WPP Enterprise Solutions is part ofWPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unitescutting‑edgemedia intelligence and data solutions, creativity, production, enterprisesolutionsand expert strategic counsel.

The gross salary for this position at the time of this posting is indicated below. This range reflects our broader group’s compensation framework across diverse agencies and disciplines. For this specific role, our offer will be determined within this range based on our internal benchmark, reflecting the specific market conditions for our discipline. Individual compensation varies based on job‑related factors, including business needs, experience, level of responsibility and qualifications.

• private medical care


• professional development opportunities


• training programmes


• flexible working arrangements (where applicable)


• Some agencies may offer additional benefits.

Poland Pay Range110 zł—140 zł PLNWe believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.