Influencer Marketing Manager

Career Hub; Warszawa; On-site; PLN 140,000 - 220,000; Full time

Benefits offered by this job

Dental Services

Mental Health Support

Sports Activities

Language Courses

Automotive Services

Veterinary Services

Home Office Setup Assistance

Books and Stationery

Training Compensation

Children Allowance

Job summary

Forward is seeking an experienced Influencer Marketing Specialist to source influencers on Telegram and Instagram, negotiate terms, and manage partnerships across platforms including Twitch and brand ambassadors. You will launch campaigns, monitor placements, and optimize performance using FTD, CR, ROI metrics.

The role requires 2+ years in influencer marketing, preferably in gambling/betting, and strong data-driven decision skills.

Qualifications

• 2+ years of experience in Influencer Marketing, preferably in the gambling / betting industry.
• Proven experience sourcing and selecting influencers on Telegram and Instagram, conducting cold outreach, and maintaining a contact database.
• Understanding of the Ukrainian and/or CIS markets.
• Experience with Fixed + KPI, CPA, and Hybrid cooperation models, with a clear understanding of FTD as a KPI.
• Experience with tracking platforms, preferably Keitaro, including link and UTM setup, basic postback configuration, and FTD tracking validation.
• Ability to calculate CPA, CR, and ROI, analyze campaign performance, and make data-driven decisions.
• Understanding of the player acquisition funnel, the Ukrainian market, and risks of low-quality traffic.
• Experience preparing creative briefs and managing creative production, including integration mechanics and testing formats.
• Strong understanding of Telegram and Instagram: audience quality assessment, engagement rate, fake follower detection, and ad placement formats.
• Advanced Excel / Google Sheets skills and building basic influencer financial models.
• Strong negotiation skills and experience building long-term partner relationships.

Responsibilities

• Manage the full influencer partnership cycle: independently source influencers, conduct cold outreach, build and maintain a personal contact database, and work with the brand’s existing database;
• Negotiate partnership terms and agree on cooperation models (Fixed, CPA, Hybrid);
• Launch and monitor advertising placements;
• Prepare creative briefs and define requirements for advertising integrations and formats;
• Ensure the quality of influencer integrations and compliance with agreed requirements;
• Work with tracking platforms, preferably Keitaro;
• Analyze campaign performance using key metrics such as FTD, CR, Retention, and ROI;
• Develop new creative formats, promotional mechanics, and acquisition funnels;
• Contribute to the development of the influencer marketing strategy;
• Manage partnerships across the main platforms: Telegram (channels, bloggers, sports communities) and Instagram (lifestyle, sports, and betting verticals);
• Explore additional opportunities, including Twitch streamers and brand ambassador partnerships.

Skills

Influencer marketing

Influencer sourcing

Cold outreach

Negotiation

Data analysis

Campaign optimization

Excel / Google Sheets

Telegram familiarity

Instagram familiarity

Tools

Keitaro

Job description

At Forward, we connect visionary iGaming companies with the industry’s brightest minds, delivering solutions that go beyond the ordinary. From marketing and R&D to technology, VIP customer experience, and data analytics, we handpick talent that empowers businesses to excel on a global stage. We don’t just fill positions, we build partnerships that elevate careers and drive innovation forward.

Responsibilities:

• Manage the full influencer partnership cycle: independently source influencers, conduct cold outreach, build and maintain a personal contact database, and work with the brand’s existing database;
• Negotiate partnership terms and agree on cooperation models (Fixed, CPA, Hybrid);
• Launch and monitor advertising placements;
• Prepare creative briefs and define requirements for advertising integrations and formats;
• Ensure the quality of influencer integrations and compliance with agreed requirements;
• Work with tracking platforms, preferably Keitaro;
• Analyze campaign performance using key metrics such as FTD, CR, Retention, and ROI;
• Develop new creative formats, promotional mechanics, and acquisition funnels;
• Contribute to the development of the influencer marketing strategy;
• Manage partnerships across the main platforms: Telegram (channels, bloggers, sports communities) and Instagram (lifestyle, sports, and betting verticals);
• Explore additional opportunities, including Twitch streamers and brand ambassador partnerships.

Requirements:

• 2+ years of experience in Influencer Marketing, preferably in the gambling / betting industry;
• Proven experience independently sourcing and selecting influencers on Telegram and Instagram, conducting cold outreach, and maintaining a contact database;
• Understanding of the Ukrainian and/or CIS markets;
• Experience working with Fixed + KPI, CPA, and Hybrid cooperation models, with a clear understanding of FTD as a key performance metric;
• Experience with tracking platforms, preferably Keitaro, including link and UTM setup, basic postback configuration, and FTD tracking validation;
• Ability to calculate CPA, CR, and ROI, analyze campaign performance, and make data-driven decisions;
• Understanding of the player acquisition funnel, the specifics of the Ukrainian market, and the risks associated with low-quality traffic;
• Experience preparing creative briefs and managing creative production, including developing integration mechanics and testing different formats;
• Strong understanding of Telegram and Instagram: audience quality assessment, engagement rate (ER), fake follower detection, and advertising placement formats;
• Advanced Excel / Google Sheets skills, including working with formulas and spreadsheets and building basic influencer financial models;
• Strong negotiation skills and experience building long-term partner relationships.

Nice to Have:

• Experience working with brand ambassadors and managing ambassador partnerships;
• Experience launching streamer projects and working with Twitch;
• Basic Figma skills for creating simple creatives and making adjustments;
• Understanding of compliance requirements and restrictions in the gambling industry;
• Creativity and willingness to test unconventional promotional formats.

Our Benefit Cafeteria is Packed with Goodies:

• Children Allowance;
• Mental Health Support;
• Sports Activities;
• Language Courses;
• Automotive Services;
• Veterinary Services;
• Home Office Setup Assistance;
• Dental Services;
• Books and Stationery;
• Training Compensation.