Influencer & Community Strategy Lead

Procter & Gamble; Warszawa; On-site; PLN 120,000 - 210,000; Full time

Job summary

Procter & Gamble Warsaw Plant & GO is seeking an Influencer & Community Manager to own end-to-end creator partnerships, strategy and execution, driving brand relevance and measurable impact across platforms.

You will collaborate with Media, Brand and PR teams to translate global strategies into locally relevant programs, manage budgets, and foster ongoing advocacy and community engagement.

Qualifications

• Experience in influencer marketing, creator partnerships, or social media.
• Proven end-to-end campaign management.
• Strong understanding of Polish creator landscape.
• Data-driven with performance optimization.
• Budget management with measurable results.
• Hands-on execution with strategic thinking.
• Strong communication in fast-paced environments.
• English proficiency in writing and speaking.

Responsibilities

• Lead locally relevant execution of influencer, KOL, and expert strategies, in line with regional guidance.
• Identify, vet and onboard creators across tiers (micro, macro, celebrity, experts).
• Build and manage relationships with creators and agencies.
• Own campaign delivery end-to-end, managing the cooperation with agency: briefing, content, rollout, budget management with ROI focus, performance analysis and optimisation.
• Engage with audiences across key platforms, bringing campaigns to life through real-time conversation and turn creator content into ongoing engagement and advocacy.
• Monitor sentiment, manage risks and escalation issues where required.
• Develop and maintain community guidelines, response frameworks, and escalation protocols.
• Drive UGC and advocacy programmes, encouraging participation and amplifying consumer voices.
• Collaborate with Brand and Creative teams to shape social‑first content strategies and calendars, ensuring influencer, UGC, and brand content work together as a connected ecosystem.
• Identify high-performing content for cross-channel amplification (organic + paid).
• Contribute to development of authentic, platform‑native content formats and support creation of low‑fi, socially native reactive content where needed.
• Monitor social conversations, trends, and competitor activity.
• Leverage social listening and AI tools to generate insights.
• Translate insights into actionable recommendations for content, creators, and campaigns and share learnings and best practices across local and regional teams.
• Ensure all content and partnerships align with brand guidelines, platform best practices, and local advertising regulations.
• Provide guidance to internal teams and creators on disclosure and compliance standards.

Skills

Influencer marketing

Creator partnerships

Social media

Campaign analytics

Budget management

English proficiency

Polish market knowledge

Job description

Procter & Gamble Warsaw Plant & GO is seeking an Influencer & Community Manager to own end-to-end creator partnerships, strategy and execution, driving brand relevance and measurable impact across platforms.

You will collaborate with Media, Brand and PR teams to translate global strategies into locally relevant programs, manage budgets, and foster ongoing advocacy and community engagement.