Hybrid Paid Media & Audience Growth Specialist

Thomson Reuters; Województwo pomorskie; Hybrid; PLN 84,000 - 156,000; Full time

Benefits offered by this job

Hybrid Work Model

Mental Health Days

Headspace app

Retirement savings

Tuition reimbursement

Job summary

Thomson Reuters’ Reuters Plus studio seeks an Audience Development Specialist to promote sponsored content across digital channels. You will create and deliver paid media plans to reach the right audience through the right channels, working on campaigns across written content, live broadcasts, videos, and podcasts.

You will collaborate with internal teams and vendors, optimize audience targeting, report performance, and advise on best practices.

Qualifications

• 2–3 years of experience managing paid media campaigns.
• Hands-on experience with LinkedIn, Meta, Instagram, X, YouTube, and content syndication platforms.
• Strong understanding of social media bidding tactics and best practices.
• Experience with audience segmentation and targeting.
• Proficiency in ad manager platforms, GA4, and Excel.

Responsibilities

• Manage day-to-day operations to deliver paid marketing campaigns on target.
• Collaborate with internal teams and external vendors on campaign proposals, planning, deployment, and delivery of paid media campaigns.
• Optimize audience segmentation and targeting throughout campaigns.
• Report on campaign performance, provide recommendations and compile a post-campaign analysis.
• Guide internal teams on paid media strategies, promotional tactics and best practices.
• Maintain social media calendar and ensure organic posting is on track.
• Work closely with the Team Lead to conduct and analyze test plans.

Skills

Paid media

LinkedIn

Meta

Google Analytics 4

Excel

Audience segmentation

Cross-functional teamwork

Analytics

AI tools (Claude, ChatGPT)

Campaign optimization

Tools

GA4

Ad Manager platforms

YouTube Ads

Job description

Thomson Reuters’ Reuters Plus studio seeks an Audience Development Specialist to promote sponsored content across digital channels. You will create and deliver paid media plans to reach the right audience through the right channels, working on campaigns across written content, live broadcasts, videos, and podcasts.

You will collaborate with internal teams and vendors, optimize audience targeting, report performance, and advise on best practices.