Audience Growth Strategist — Hybrid & AI-Powered Campaigns

POL008 Thomson Reuters Polska Sp. z o.o.; Województwo pomorskie; Hybrid; PLN 84,000 - 156,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Thomson Reuters Polska Sp. z o.o. is seeking a Paid Media Specialist to manage day-to-day operations delivering paid marketing campaigns across multiple platforms.

You will collaborate with internal teams and external vendors on proposals, planning, deployment, and delivery while optimizing audience targeting. The role requires 2-3 years of hands-on experience with LinkedIn, Meta, Instagram, X, YouTube, GA4, Excel, and ad managers, plus a strong grasp of bidding tactics and cross-time-zone

Qualifications

• Fluent in English (written and spoken).
• 2-3 years of experience managing paid media campaigns.
• Hands-on experience with LinkedIn, Meta, Instagram, X, YouTube, and content syndication advertising platforms.
• Strong understanding of social media bidding tactics and best practices.
• Experience with audience segmentation and targeting.
• Proficiency in ad manager platforms, Google Analytics (GA4), and Excel.
• Ability to work with cross-functional teams across different time zones.
• Strong organizational, analytical, and problem-solving skills.
• Working knowledge of AI tools (e.g. Claude, ChatGPT, Copilot), with experience using them in daily work.

Responsibilities

• Manage day-to-day operations to deliver paid marketing campaigns on target.
• Collaborate with internal teams and external vendors on campaign proposals, planning, deployment, and delivery of paid media campaigns.
• Optimize audience segmentation and targeting throughout campaigns.
• Report on campaign performance, provide recommendations and compile a post-campaign analysis.
• Guide internal teams on paid media strategies, promotional tactics and best practices.
• Maintain social media calendar and ensure organic posting is on track.
• Work closely with the Team Lead to conduct and analyze test plans.

Skills

Paid media management

English proficiency

Cross-functional collaboration

Analytical thinking

Problem-solving

Tools

LinkedIn Ads

Meta Ads

Instagram Ads

X Ads

YouTube Ads

GA4

Excel

AI tools (Claude, ChatGPT, Copilot)

Job description

Thomson Reuters Polska Sp. z o.o. is seeking a Paid Media Specialist to manage day-to-day operations delivering paid marketing campaigns across multiple platforms.

You will collaborate with internal teams and external vendors on proposals, planning, deployment, and delivery while optimizing audience targeting. The role requires 2-3 years of hands-on experience with LinkedIn, Meta, Instagram, X, YouTube, GA4, Excel, and ad managers, plus a strong grasp of bidding tactics and cross-time-zone