Audience Development Specialist

Reuters; Województwo pomorskie; Hybrid; PLN 84,000 - 156,000; Full time

Benefits offered by this job

Flexible vacation

Mental Health Days off

Headspace app access

Retirement savings

Job summary

Thomson Reuters is looking for an Audience Development Specialist in Poland–Gdańsk. The role focuses on promoting sponsored content across digital channels, delivering paid media plans, and reaching target audiences through multiple platforms.

You will collaborate with cross-functional teams and external vendors to optimize campaigns, analyze data, and report results. A hybrid work setup and ongoing career growth support are offered.

Qualifications

• Fluent in English (written and spoken).
• 2–3 years of experience managing paid media campaigns.

Responsibilities

• Manage day-to-day paid marketing campaigns to deliver on target metrics.
• Collaborate with internal teams and external vendors on campaign proposals, planning, deployment, and delivery.
• Optimize audience segmentation and targeting across campaigns.
• Report on campaign performance, provide recommendations, and compile post-campaign analyses.
• Guide internal teams on paid media strategies and best practices.
• Maintain social media calendar and ensure organic posting aligns with paid efforts.

Skills

English proficiency

Paid media management

Campaign optimization

Cross-functional collaboration

Analytical thinking

Organization

Tools

LinkedIn Ads

Meta/Instagram Ads

X (Twitter) Ads

YouTube Ads

GA4

Excel

Job description

## Audience Development SpecialistApply: Hybrid: Poland, Gdansk: Full time: Posted Today: End Date: November 30, 2026 (19 days left to apply): JREQ204914**Job description**Reuters Plus is a branded content and marketing studio, combining the authority of the world’s biggest newsroom with the craft of a creative agency. We create custom content that builds meaningful connections and showcases our clients' expertise.We are seeking an Audience Development Specialist to promote sponsored content across digital channels. You will use your digital marketing skills to create and deliver paid media plans, ensuring we reach the right audience through the right channels. You’ll work on a variety of campaigns promoting written content, live broadcasts, videos, and podcasts.**Key Responsibilities:*** Manage day-to-day operations to deliver paid marketing campaigns on target.* Collaborate with internal teams and external vendors on campaign proposals, planning, deployment, and delivery of paid media campaigns.* Optimize audience segmentation and targeting throughout campaigns.* Report on campaign performance, provide recommendations and compile a post-campaign analysis.* Guide internal teams on paid media strategies, promotional tactics and best practices.* Maintain social media calendar and ensure organic posting is on track.* Work closely with the Team Lead to conduct and analyze test plans. **Required Qualifications:*** Fluent in English (written and spoken).* 2-3 years of experience managing paid media campaigns.* Hands-on experience with LinkedIn, Meta, Instagram, X, YouTube, and content syndication advertising platforms.* Strong understanding of social media bidding tactics and best practices.* Experience with audience segmentation and targeting.* Proficiency in ad manager platforms, Google Analytics (GA4), and Excel.* Ability to work with cross-functional teams across different time zones.* Strong organizational, analytical, and problem-solving skills.* Working knowledge of AI tools (e.g. Claude, ChatGPT, Copilot), with experience using them in your daily work and an understanding of their limitations. **Preferred Qualifications:*** Experience with content marketing promotional tactics.* Digital media agency experience.* Experience with Google Ads Suite and best practices.* Experience working in a hybrid setup with multi-regional teams. #LI-KA1 **What’s in it For You?*** **Hybrid Work Model:** We’ve adopted a flexible hybrid working environment for our office-based roles while delivering a seamless experience that is digitally and physically connected.* **Flexibility & Work-Life Balance:** Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.* **Career Development and Growth:** By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.* **Industry Competitive Benefits:** We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.* **Culture:** Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.* **Social Impact:** Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.* **Making a Real-World Impact:** We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world. Thomson Reuters complies with local laws that require upfront disclosure of the expected pay range for a position. The base compensation range varies across locations.For Poland, the base compensation range for this role is 84,000 PLN - 156,000 PLN.Base pay is positioned within the range based on several factors including an individual’s knowledge, skills and experience with consideration given to internal equity. Base pay is one part of a comprehensive Total Reward program which also includes flexible and supportive benefits and other wellbeing programs.This role may also be eligible for an Annual Bonus based on a combination of enterprise and individual performance. **About Us** Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news. We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward. As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace. We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law. More information on requesting an accommodation here. Learn more on how to protect yourself from fraudulent job postings here. More information about Thomson Reuters can be found on thomsonreuters.com ***We welcome applications from all candidates who are legally authorized to work in Poland, including individuals benefiting from temporary protection in accordance with applicable Polish and EU regulations, subject to verification of their right-to-work documentation.***