Hybrid MarTech & Digital Marketing Transformation Manager

Ernst & Young Advisory Services Sdn Bhd; Katowice; Hybrid; PLN 240,000 - 320,000; Full time

Job summary

EY GDS Poland is seeking a Marketing Transformation Manager specializing in Digital Marketing and Marketing Technologies to guide complex strategies, optimize MarTech solutions, and drive data-driven, user-centric marketing initiatives for our premier clients. The role involves high-level projects, negotiations, and cross-functional collaboration within EY's global network.

You will identify growth opportunities, manage marketing spend, and liaise with internal teams to meet timelines and

Qualifications

• Seven years of professional Digital Marketing and MarTech experience.
• University degree in Marketing, Business, Advertising or related field (Master's, MBA or Ph.D. is a plus).
• Proficiency in marketing automation and CRM software.
• Familiarity with AI-based predictive analytics.
• Strong analytical skills, rapid comprehension, and precise work methods.
• High level of commitment and teamwork.

Responsibilities

• Advising clients on digital marketing and MarTech selection, implementation, and evaluation.
• Assisting in the creation and rollout of digital marketing strategies.
• Proactively contributing to marketing technology projects.
• Supporting clients in marketing spend and media mix optimization.
• Guiding the implementation of marketing enhancement measures.
• Collaborating with EY network departments to facilitate progress.

Skills

Digital Marketing

MarTech

Marketing automation

CRM software

Predictive analytics

Programmatic advertising

Data management platforms

Project management

Digital transformation leadership

English language

Teamwork

Education

Bachelor’s degree in Marketing, Business, Advertising or related field

Master’s/MBA/Ph.D. a plus

Tools

Marketing automation platforms

CRM software tools

AI analytics tools

Job description

EY GDS Poland is seeking a Marketing Transformation Manager specializing in Digital Marketing and Marketing Technologies to guide complex strategies, optimize MarTech solutions, and drive data-driven, user-centric marketing initiatives for our premier clients. The role involves high-level projects, negotiations, and cross-functional collaboration within EY's global network.

You will identify growth opportunities, manage marketing spend, and liaise with internal teams to meet timelines and