GTM Strategist

SalesCaptain; Polska; Hybrid; PLN 120,000 - 180,000; Full time

Benefits offered by this job

Remote work

Collaborative team

Paid vacation and sick leaves

Team-building activities

Books and Kindles

Clay Expert training

Job summary

SalesCaptain is a fast-growing company looking for a GTM Strategist to manage outbound strategy and communications with international clients. This fully remote role operates on EU hours, offering the chance to guide campaigns across markets and industries.

You will craft messaging, optimize workflows, and leverage AI tools to improve ROI and lead quality, while collaborating with Campaign Managers and the Lead Generation team to scale outbound efforts.

Qualifications

• 4+ years of experience in Performance/B2B Marketing, GTM, or Outbound.
• Experience with LinkedIn Sales Navigator, Lemlist, Clay, Apollo, HubSpot.
• Proven ability to write and optimize high-performing cold emails and LinkedIn messages.

Responsibilities

• Manage strategy and execution of Cold Email and LinkedIn Outreach campaigns for international clients.
• Create and review messaging for outbound campaigns using AI, audience research, ICP analysis, and campaign performance insights.
• Build and improve prospecting and list-building workflows with multiple data sources.
• Evaluate campaign performance and optimize to reach KPIs and improve lead quality/quantity.
• Identify, test, and implement new campaign angles and outreach strategies.

Skills

GTM strategy

Outbound campaigns

LinkedIn outreach

AI tooling

Campaign optimization

Data-driven decisions

Tools

LinkedIn Sales Navigator

Lemlist

Clay

Apollo

HubSpot

Apify

Job description

Join the GTM Revolution at SalesCaptain — Where B2B Growth Happens

Since our beginnings in 2021, SalesCaptain has grown into a global force, working with fast-growing B2B brands, YC & Techstars startups, and Series B&C companies, helping them go to market using a predictable process.

We are currently looking for a results-drivenGTM Strategistto manage the outbound strategy, and communications with our international clients. This is a full-time, remote position (working EU hours).

What you'll do

• Manage the strategy and execution of Cold Email and LinkedIn Outreach campaigns for our international clients.
• Create and review messaging for outbound campaigns using AI, audience research, ICP analysis, and campaign performance insights.
• Build and improve prospecting and list-building workflows by combining multiple data sources to help our Lead Generation team create high-intent prospect lists.
• Leverage Clay for data scraping, AI, enrichment, and campaign orchestration to increase the ROI of GTM campaigns.
  Optional, but strongly preferred.
• Evaluate campaign performance, identify bottlenecks, and recommend optimizations to help achieve campaign KPIs and improve lead quality and quantity.
• Identify, evaluate, and test new campaign angles, niches, ICPs, and outreach strategies to increase positive replies.
• Support Campaign Managers in preparing client updates, reports, and strategic recommendations that clearly showcase progress and results.
• Communicate directly with clients when needed, especially for strategic discussions, performance reviews, escalations, and campaign planning.
• Create internal processes, best practices, training materials, and quality standards to help the Campaign Management team scale effectively.

Who you are

• At least 4+ years of relevant experience in Performance/B2B Marketing, GTM, or Outbound.
• Experience with LinkedIn Sales Navigator, Lemlist, Clay, Apollo, HubSpot, and the latest AI Sales/GTM tools.
• Proven ability to write, review, and optimize high-performing cold emails and LinkedIn outreach messages.
• Strong ability to build and improve workflows using multiple data sources, such as Google Maps, Apify, Serper, LinkedIn Sales Navigator, enrichment tools, scraping tools, and AI tools.
• Strong understanding of data scraping, enrichment, outbound campaign logic, lead scoring, segmentation, and campaign orchestration.
• Well-versed in prompt engineering, AI models, and AI-assisted GTM workflows.
• Tech-savvy and a quick learner of new technologies and software. New tools appear every day, and we need you to stay on top of the market.
• Experience in Tech, SaaS, software, B2B services, or high-growth start-up environments.
• Strong communication skills, with the ability to guide clients, support team members, explain campaign results, and turn data into clear strategic recommendations.
• Open to experienced Sales Executives, Campaign Managers, GTM Specialists, or Outbound Strategists with relevant leadership or mentoring experience.

We hope that you’re excited by all the possibilities that come with working at SalesCaptain!

In addition to our unique structure that lets you own your work and choose where to focus, we also offer these fun perks and benefits:

• Ability to work remotely (no more commutes!)
• Collaborative, friendly, and passionate team
• Paid vacation, days off, and sick leaves
• Exciting team-building activities
• Free books and Kindles to help you become a better marketer and person
• Specialized training programs to become a Clay Expert and build your personal brand