Growth-Driven Marketing Analytics Specialist

SKELAR; Poland; On-site; PLN 180,000 - 260,000; Full time

Benefits offered by this job

Competitive compensation

High-impact role

Mentorship from analytics lead

Community access

Job summary

Leaply, a data-driven Health & Wellness platform, seeks a Marketing Analyst to own marketing analytics across performance channels. You will partner with marketing to improve spend allocation, testing, and channel mix, and build scalable analytics pipelines.

You'll establish measurable frameworks, monitor dashboards, and enable the team with self-service tools, while guiding experimentation and LTV/CAC optimization.

Qualifications

• 2+ years in analytics for consumer apps or digital products.
• Strong ability to decompose metrics and explain concepts clearly.
• Experience with large datasets and SQL.
• Knowledge of marketing economics (CAC, LTV, ROAS) is a plus.

Responsibilities

• Sharpen day-to-day decision-making from spend allocation to creative testing and channel mix.
• Drive analytical culture through training and self-service tooling.
• Lead deep-dive research into audience segments and long-term unit economics.
• Build AB test evaluation framework and monitoring dashboards.

Skills

SQL

BI tools

A/B testing

LTV/CAC/ROAS

Python

Amplitude

dbt/Dataform

Tools

BigQuery

Tableau

Power BI

Looker

Amplitude

dbt

Job description

Leaply, a data-driven Health & Wellness platform, seeks a Marketing Analyst to own marketing analytics across performance channels. You will partner with marketing to improve spend allocation, testing, and channel mix, and build scalable analytics pipelines.

You'll establish measurable frameworks, monitor dashboards, and enable the team with self-service tools, while guiding experimentation and LTV/CAC optimization.