Marketing Data Analyst: MMM & Looker Specialist

Booksy; Poland; On-site; PLN 258,000 - 473,000; Full time

Benefits offered by this job

Remote-first across Europe

Office access where available

Job summary

Booksy is seeking a Marketing Data Analyst to join our Global Growth Analytics team. You’ll own performance diagnostics and reporting across marketing channels using Looker and BigQuery, explaining not just what happened but why.

You’ll partner with marketing leadership on media mix decisions, design incrementality experiments, and help calibrate Marketing Mix Models with econometrics partners, while enabling self-service analytics for regional teams.

Qualifications

• Strong SQL skills and experience querying complex datasets in a cloud data warehouse (BigQuery).
• Expert-level Looker, LookML, and building governed semantic layers for self-serve dashboards.
• Marketing science knowledge: attribution, MMM, and causal inference methods.
• Ability to translate complex data and models into clear stories for senior non-technical stakeholders.
• Conversational English, B2+ or higher, as the company language.

Responsibilities

• Own performance diagnostics and reporting across marketing channels using Looker and BigQuery, explaining not just what happened but why.
• Partner with marketing leadership on media mix and budget decisions, design incrementality experiments, and prove marketing lift.
• Calibrate Marketing Mix Models with econometrics partners and champion self-service analytics by scaling the Looker semantic layer.

Skills

SQL

BigQuery

Looker/LookML

Marketing analytics

Storytelling with data

English (B2+)

Tools

Salesforce Marketing Cloud

Data 360

Job description

Booksy is seeking a Marketing Data Analyst to join our Global Growth Analytics team. You’ll own performance diagnostics and reporting across marketing channels using Looker and BigQuery, explaining not just what happened but why.

You’ll partner with marketing leadership on media mix decisions, design incrementality experiments, and help calibrate Marketing Mix Models with econometrics partners, while enabling self-service analytics for regional teams.