Marketing Data Analyst - Drive Growth & Analytics Leadership

SKELAR; Poland; On-site; PLN 120,000 - 190,000; Full time

Job summary

Leaply is seeking a Marketing Data Analyst to own analytics across Performance Marketing. You will build measurement frameworks, evaluate AB tests, and drive strategic decisions to improve LTV and CAC.

This IC role suits someone who thrives in evolving systems and wants to elevate analytics maturity in a fast-growing health and wellness platform. You'll partner with marketing, product, and engineering to design scalable data pipelines and credible dashboards, shaping how spend is allocated

Qualifications

• 2+ years in analytics for consumer apps or digital products.
• Strong analytical mindset and ability to decompose metric behavior.
• Experience with SQL on large datasets and BI tools.

Responsibilities

• Partner with marketing to sharpen day-to-day decision-making from spend allocation to creative testing.
• Build and nurture an analytics culture with self-service tooling and training.
• Lead deep-dive research into audience segments and unit economics.
• Design and evaluate AB test frameworks across funnels to improve decision velocity.
• Design and own dashboards and monitoring for key metrics and alerts.
• Develop scalable data pipelines consolidating marketing, product, and payments data.

Skills

SQL

Data analysis

A/B testing

Communication

Tools

Tableau

Power BI

Looker

dbt

Job description

Leaply is seeking a Marketing Data Analyst to own analytics across Performance Marketing. You will build measurement frameworks, evaluate AB tests, and drive strategic decisions to improve LTV and CAC.

This IC role suits someone who thrives in evolving systems and wants to elevate analytics maturity in a fast-growing health and wellness platform. You'll partner with marketing, product, and engineering to design scalable data pipelines and credible dashboards, shaping how spend is allocated