Global SEO & AI Discovery Lead

Zendesk, Inc.; Polska; On-site; PLN 165,000 - 247,000; Full time

Job summary

Zendesk, Inc. is seeking a Senior SEO Specialist to lead international organic search across Germany, the UK, ANZ and Tier 2 markets. You will own content and technical SEO programs, align with Localization, Product Marketing, and Analytics, and push AI-powered discovery and automation at scale.

The role demands hands-on expertise in content and technical SEO, strong analytics, and the ability to influence cross-functional teams across multiple regions.

Qualifications

• 5+ years of hands-on SEO experience in SaaS or enterprise environments.
• Fluency in German and English; ability to evaluate German-language search behavior and SERPs.
• Experience executing both content and technical SEO (crawl/index/render/structured data/JavaScript).
• Hands-on experience with AEO and AI-powered discovery, including LLMs and retrieval.
• Experience managing SEO across multiple countries/languages.
• Hands-on experience applying AI-powered automations using LLMs, agents, APIs, scripting.
• Strong analytical skills with GA4, Google Search Console, Snowflake, and SEO tools.
• Excellent written/verbal communication with cross-functional influence.

Responsibilities

• Execute and contribute to SEO and AEO strategy across Germany, the UK, ANZ, and select Tier 2 markets, tracking visibility, traffic, MQLs, and pipeline influence.
• Develop market-specific recommendations based on search demand, customer intent, competitive dynamics, business priorities, and emerging AI-discovery behavior.
• Lead German-language organic work, including keyword and intent analysis, SERP and competitive analysis, content opportunities, and evaluation of localized content quality.
• Surface and prioritize content opportunities, working with Content, Localization, Regional Marketing, and Product Marketing to improve organic visibility, topical authority, AI retrieval, citations, and recommendations.
• Plan and execute SEO/AEO experiments, document learnings, and help scale successful approaches across markets.
• Maintain technical SEO health across assigned markets, including crawling, rendering, indexing, internal linking, site architecture, structured data, Core Web Vitals, and discoverability.
• Conduct technical audits and translate findings into prioritized recommendations, partnering with Web and Engineering through implementation and QA.
• Assess SEO and AI-discovery implications of page launches, site changes, localization, JavaScript/rendering, and structured data implementation.
• Develop and improve AI-powered automations and agentic workflows that scale research, content optimization, localization, technical analysis, QA, monitoring, and reporting.
• Identify repetitive processes that can be automated and prototype solutions using LLMs, agents, APIs, workflow automation platforms, scripting, or similar technologies, with appropriate human review and quality controls.

Skills

5+ years SEO experience

German language fluency

English language fluency

Content SEO

Technical SEO

AEO with AI

Multi-country SEO

Data-driven analysis

Job description

Zendesk, Inc. is seeking a Senior SEO Specialist to lead international organic search across Germany, the UK, ANZ and Tier 2 markets. You will own content and technical SEO programs, align with Localization, Product Marketing, and Analytics, and push AI-powered discovery and automation at scale.

The role demands hands-on expertise in content and technical SEO, strong analytics, and the ability to influence cross-functional teams across multiple regions.