Senior SEO Strategist – Remote, AI-Driven Growth

Taxesforexpats; Polska; Híbrido; PLN 350.000 - 466.000; Jornada completa

Descripción de la vacante

Taxesforexpats is seeking a strategic, execution-driven Senior SEO Specialist to support and scale organic growth across traditional SEO and AI-driven search (AEO). You will own initiatives end-to-end from research to performance analysis, working with content, marketing, and leadership to drive high-quality traffic and authority.

The role focuses on optimizing for U.S. expatriate-focused tax content in a fast-growing, competitive niche.

Formación

• 5+ years of hands-on SEO experience.
• Proven success in U.S. market SEO, with measurable case studies.
• Experience with AEO / AI search optimization.
• Experience using AI tools to enhance SEO and marketing workflows.
• Experience with SEO tools such as GA4, Google Search Console, Ahrefs, SEMrush, or similar.
• Ability to manage multiple tasks, prioritize effectively, and meet deadlines.
• Proficiency in English (B2+) with confident writing and communication skills.
• Proactive Ownership– takes initiative and drives tasks to completion.
• Data-Driven Thinking– uses data and AI to uncover opportunities and improve results.
• Execution & Speed– deliver results quickly and iterate based on learnings.
• Collaborative Approach– work with cross-functional teams and communicate clearly.

Responsabilidades

• SEO Execution & Optimization– execute SEO initiatives under direction, including on-page optimization and internal linking improvements.
• Content SEO & Brief Development– create high-quality SEO briefs for articles ensuring alignment with intent and semantic depth.
• Link Building & Outreach– identify backlink opportunities and run campaigns.
• International SEO– support growth across international markets and localization opportunities.
• AEO & AI Visibility– improve brand visibility in AI-driven platforms and monitor metrics.
• AI-Driven Workflows & Automation– use AI tools to enhance SEO workflows and automate tasks.
• Technical SEO– assist with site health, indexing, and crawling checks.
• Performance Analysis & Reporting– track SEO and AEO performance and provide insights.
• Cross-Functional Collaboration– align with SEO Manager, content and marketing teams.

Conocimientos

SEO strategy

Cross-functional collaboration

Data analysis

English writing

Herramientas

GA4

Google Search Console

Ahrefs

SEMrush

Descripción del empleo

Position Type:Full-time (remote)
Location: Global - working hours aligned with Central European Time (CET)
Reporting to: SEO Manager / Head of Marketing

We are looking for astrategic and execution-driven Senior SEO Specialist to support and scale our organic growth across SEO and AI-driven search (AEO).

This role is critical for driving high-quality traffic, improving visibility in both traditional search and AI platforms, and ensuring our content consistently ranks, converts, and builds authority.

You will own SEO initiatives end-to-end — from research and planning to execution and performance analysis — working closely with content, marketing, and leadership.

This is an opportunity to take ownership of a fast-growing SEO engine in a highly competitive niche and significantly impact business growth.

About Us: Our company is an online tax preparation service dedicated to assisting expatriates with their unique tax needs. Our mission is to provide reliable, accurate, and efficient tax solutions to U.S. citizens living abroad.

Responsibilities

SEO Execution & Optimization– execute SEO initiatives under the SEO Manager’s direction, including on-page optimization, content updates, and internal linking improvements to increase rankings, traffic, and conversions.

Content SEO & Brief Development– create high-quality SEO briefs for new and existing articles, ensuring alignment with search intent, strong structure, semantic depth, internal linking, and clear CTA logic; collaborate with copywriters and review content performance.

Link Building & Outreach– identify and evaluate backlink opportunities, execute outreach campaigns, build partnerships, and continuously improve link-building processes and results.

International SEO– support SEO growth across international markets by analyzing performance, identifying localization opportunities, and contributing to the development and testing of international SEO strategies.

AEO & AI Visibility– support initiatives to improve brand visibility in AI-driven platforms (ChatGPT, Perplexity, etc.), monitor key AEO metrics, and identify opportunities to increase brand presence in AI-generated answers.

AI-Driven Workflows & Automation– actively use AI tools to enhance SEO workflows, including research, content creation, analysis, and outreach; identify opportunities to automate repetitive tasks and improve efficiency through AI-driven solutions.

Technical SEO– support technical SEO initiatives, including site health monitoring, indexing and crawling checks, and identifying issues that impact organic performance; collaborate with developers and the product team to resolve them.

Performance Analysis & Reporting– track SEO and AEO performance, analyze rankings, traffic, and conversions, and provide actionable insights and recommendations.

Cross-Functional Collaboration – collaborate closely with the SEO Manager, SEO team, content team, and broader marketing team to ensure alignment, prioritize initiatives, and drive high-quality execution across all SEO efforts.

Requirements

5+ years of hands-on SEO experience

Proven success in U.S. market SEO, with measurable case studies

Experience with AEO / AI search optimization, including understanding how to improve brand visibility and performance in AI-driven platforms

Experience using AI tools to enhance SEO and marketing workflows — including research, content creation, analysis, and process optimization; ability to apply AI in day-to-day work and build efficient workflows

Experience with SEO tools such as Google Analytics (GA4), Google Search Console, Ahrefs, Semrush, or similar

Ability to manage multiple tasks, prioritize effectively, and meet deadlines

Proficiency in English (B2+) with confident writing and communication skills

Proactive Ownership– takes initiative, identifies what needs to be done, and drives tasks to completion without constant supervision

Data-Driven Thinking– makes decisions based on data and insights; actively uses tools and AI to uncover opportunities and improve results

Execution & Speed– focuses on delivering results quickly, prioritizes high-impact actions, and iterates based on learnings

Collaborative Approach– works effectively with cross-functional teams, communicates clearly, and contributes to a strong team environment