Global Marketing Analytics Lead — Insights & Dashboards

HOMAG Group; Województwo wielkopolskie; Sur place; PLN 90 000 - 130 000; Plein temps

Avantages offerts par ce poste

Health insurance

Résumé du poste

HOMAG Group is seeking a Marketing Analytics Specialist to develop and maintain a reliable analytics ecosystem for global marketing activities. You will define KPI frameworks, dashboards, and governance to enable data-driven decisions and support marketing teams with insights and recommendations.

The role requires 2–4 years in marketing analytics, proficiency with web analytics and BI tools, and strong communication in English.

Qualifications

• Bachelor’s degree in Marketing, Data Analytics, Statistics, Business Intelligence or a related field.
• 2–4 years of experience in marketing analytics, digital analytics or business intelligence.
• Experience with web analytics platforms (e.g., Google Analytics, Piwik PRO).
• Experience creating dashboards and reports with BI tools (Power BI, Looker Studio).
• Strong understanding of KPI development, campaign measurement and marketing performance reporting.
• English language skills; German is a plus.

Responsabilités

• Build and maintain a global marketing analytics ecosystem for data-driven decision-making.
• Define measurement standards, KPI frameworks and reporting rules for marketing activities.
• Analyze performance of digital channels and translate results into business recommendations.
• Design, develop and maintain global dashboards and recurring reports for management and marketing teams.
• Standardize reporting structures, KPI definitions and reporting logic across global and regional teams.
• Monitor data and tracking quality; enforce tagging standards and measurement frameworks.
• Diagnose tracking and data integration issues and coordinate resolutions.
• Analyze customer journeys, identify conversion barriers and recommend UX/campaign optimizations.
• Support marketing teams in campaign measurement, KPI development and dashboard training.
• Present performance insights clearly and generate actionable optimization insights.
• Maintain analytics documentation, governance and best practices; promote data-driven culture.

Connaissances

Data analytics

KPI development

Stakeholder management

English fluency

Formation

Bachelor’s degree in Marketing or analytics

Outils

Power BI

Looker Studio

Google Analytics

Piwik PRO

Description du poste

HOMAG Group is seeking a Marketing Analytics Specialist to develop and maintain a reliable analytics ecosystem for global marketing activities. You will define KPI frameworks, dashboards, and governance to enable data-driven decisions and support marketing teams with insights and recommendations.

The role requires 2–4 years in marketing analytics, proficiency with web analytics and BI tools, and strong communication in English.