Global Digital Activation Leader: Campaigns & Events

Aon Corporation; Kraków; Hybrid; PLN 600,000 - 900,000; Full time

Job summary

Aon Corporation in Kraków is seeking a senior marketing leader to drive regional activation across global markets. The role blends strategic leadership with hands-on delivery, guiding a team of marketing, communications, and events professionals in a hybrid work setup.

You will partner with regional and global leaders to align activities with growth priorities, lead major conferences, client events, and sponsorships, and mentor a high-performing team, delivering measurable business outcomes.

Qualifications

• Significant experience leading B2B marketing, communications, or event management programs within a global organization.
• Proven people leadership experience, including developing, mentoring, and leading high-performing teams.
• Experience managing aligned marketing campaigns, executive events, and client engagement initiatives.
• Strong partner leadership skills with the ability to influence and collaborate with senior leaders.
• A commercial outlook supported by data-driven decision-making and a focus on measurable business outcomes.
• Experience within professional services, financial services, insurance, or other regulated industries is an advantage.

Responsibilities

• Lead regional marketing campaigns, events, and activation programs across global markets
• Partner with senior marketing and business leaders to align marketing activities with growth priorities
• Lead all aspects of conferences, client events, webinars, leadership forums, and sponsorships
• Develop, mentor, and encourage a high-performing team while fostering an inclusive and collaborative culture
• Use insights, analytics, and partner feedback to improve marketing efficiency and business outcomes
• Manage budgets, agency relationships, and external vendors to ensure high-quality delivery

Skills

B2B marketing

people leadership

marketing leadership

event management

analytics

budget management

partner collaboration

global marketing

strategic planning

Job description

Aon Corporation in Kraków is seeking a senior marketing leader to drive regional activation across global markets. The role blends strategic leadership with hands-on delivery, guiding a team of marketing, communications, and events professionals in a hybrid work setup.

You will partner with regional and global leaders to align activities with growth priorities, lead major conferences, client events, and sponsorships, and mentor a high-performing team, delivering measurable business outcomes.