Digital Activation Leader

Aon plc; Kraków; Hybrid; PLN 190,000 - 290,000; Full time

Job summary

Aon plc in Kraków is seeking a regional marketing leader to drive activation across global markets. This hybrid role blends strategic vision with hands-on leadership, based in Kraków with flexibility to work virtually and in the office.

You will lead a team of marketing, communications, and events professionals, partner with regional and global sponsors, deliver programs to grow client relationships, strengthen the Aon brand, and optimize budgets and vendors.

Qualifications

• 5+ years leading global B2B marketing programs.
• Proven people leadership experience.
• Experience delivering conferences, client events, webinars.
• Data-driven with measurable outcomes.
• Experience in professional services or financial services is advantageous.

Responsibilities

• Lead regional marketing campaigns, events, and activation programs across global markets.
• Partner with senior marketing and business leaders to align activities with growth priorities.
• Lead conferences, client events, webinars, leadership forums, and sponsorships.
• Develop, mentor, and manage a high-performing team with an inclusive culture.
• Use insights and partner feedback to improve marketing efficiency and outcomes.
• Manage budgets, agency relationships, and external vendors for high-quality delivery.

Skills

Regional marketing leadership

People leadership

Strategic marketing

Budget management

Data-driven decisions

Events management

Partnership & collaboration

Mentoring teams

Job description

Join Aon and help build regional marketing activation across multiple global markets. We offer a hybrid role based in Kraków, with the flexibility to work both virtually and from the office in line with local smart working policies.

Aon is in the business of better decisions

At Aon, we shape decisions for the better to protect and enrich the lives of people around the world.

As an organization, we are united through trust as one inclusive team, and we are passionate about helping our colleagues and clients succeed.

What the day will look like

As a leader in digital activation, you will lead a team of marketing, communications, and events professionals. Collaborating with regional and global partners, you will deliver marketing programs that support growth, strengthen client relationships, and elevate the Aon brand.

You will:

• Lead regional marketing campaigns, events, and activation programs across global markets
• Partner with senior marketing and business leaders to align marketing activities with growth priorities
• Lead all aspects of conferences, client events, webinars, leadership forums, and sponsorships
• Develop, mentor, and encourage a high-performing team while fostering an inclusive and collaborative culture
• Use insights, analytics, and partner feedback to improve marketing efficiency and business outcomes
• Manage budgets, agency relationships, and external vendors to ensure high-quality delivery

How this opportunity is different

This is a highly visible leadership opportunity where you will influence marketing strategy and execution across multiple regions, including EMEA, APAC, North America, and Latin America.

You will work closely with regional Chief Marketing Officers, business leaders, and global marketing teams while leading a talented team responsible for delivering outstanding campaigns and events. The role offers an outstanding blend of strategic leadership, people management, and operational excellence. You will make a meaningful impact on client engagement, brand growth, and business performance.

Skills and experience that will lead to success

• Significant experience leading B2B marketing, communications, or event management programs within a global organization
• Proven people leadership experience, including developing, mentoring, and leading high-performing teams
• Experience managing aligned marketing campaigns, executive events, and client engagement initiatives
• Strong partner leadership skills with the ability to influence and collaborate with senior leaders
• A commercial outlook supported by data-driven decision-making and a focus on measurable business outcomes

Experience within professional services, financial services, insurance, or other regulated industries is an advantage.