Hybrid Global Digital Activation Manager

Aon; Kraków; Hybrid; PLN 140,000 - 180,000; Full time

Benefits offered by this job

Flexible hybrid work

Learning opportunities

Wellbeing benefits

Inclusive culture

Global projects

Meaningful impact

Job summary

Aon is seeking a Digital Activation Manager to lead the planning, execution, and optimization of complex digital campaigns across global and regional markets in a hybrid role, enabling both remote work and office collaboration.

You will coordinate paid, owned, and earned channels, analyze performance data, and partner with marketing, business, and regional stakeholders to drive growth, improve engagement, and raise activation capabilities.

Qualifications

• 4+ years of experience in digital marketing, campaign activation, performance marketing, marketing operations, or a related field.
• Proven experience managing complex multi-channel campaigns across platforms such as LinkedIn, Google, email, web, and marketing automation tools
• Strong understanding of audience targeting, lead generation, campaign measurement, analytics, and performance optimization
• Ability to interpret data and translate insights into clear business recommendations
• Experience building positive relationships and influencing partners across different teams and levels of an organization
• Excellent communication, project management, and problem-solving skills
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent professional experience
• Additional European language skills such as German, French, Spanish, Italian, or Dutch are an advantage

Responsibilities

• Develop integrated activation strategies across paid, owned, earned, and digital channels
• Lead multi-channel campaigns using platforms such as LinkedIn, Google, marketing automation, email marketing, websites, and analytics tools
• Analyze campaign performance and provide strategic recommendations to improve engagement, lead generation, and marketing efficiency
• Guide testing and optimization initiatives, translating insights into actionable improvements
• Partner with marketing, business, and regional stakeholders to align campaigns with strategic priorities
• Share expertise, coach colleagues, and help drive best practices across digital activation teams

Skills

Digital marketing

Campaign activation

Multi-channel campaigns

Analytics & optimization

Stakeholder management

Communication skills

Education

Bachelor's degree in Marketing/Comms/Business

Job description

Aon is seeking a Digital Activation Manager to lead the planning, execution, and optimization of complex digital campaigns across global and regional markets in a hybrid role, enabling both remote work and office collaboration.

You will coordinate paid, owned, and earned channels, analyze performance data, and partner with marketing, business, and regional stakeholders to drive growth, improve engagement, and raise activation capabilities.