Founding Performance Marketing Lead — Remote EU

C&D Talent Advisory - Academy; Poznań; On-site; PLN 282,000 - 338,000; Full time

Benefits offered by this job

Fully remote across Europe

Direct exposure to founder leadership

Ownership of acquisition function

Job summary

TechTree's client is hiring a Founding Performance Marketing Manager to own and scale paid acquisition for a fast-growing Series A B2C platform expanding across international markets.

This is a high-ownership, hands-on role for someone who has built acquisition from scratch, scaled budgets, and personally operated Google Ads at a senior level, leading end-to-end campaigns across channels. You will collaborate with leadership on growth priorities and international launches.

Qualifications

• 5–8+ years in growth or performance marketing.
• Deep, hands-on Google Ads expertise.
• Strong B2C / direct-to-consumer experience.
• Proven experience building performance marketing from scratch in a startup.
• Track record of scaling paid media budgets from an early base toward significant spend.

Responsibilities

• Lead performance marketing end to end.
• Build, manage, and optimise Google Ads campaigns hands-on.
• Own B2C customer acquisition strategy and execution.
• Scale paid budgets efficiently as the business expands.
• Develop Meta as the next major acquisition channel.
• Introduce additional channels such as TikTok where relevant.
• Improve CAC, conversion, and overall acquisition efficiency.
• Help evolve the marketing mix from performance-led growth toward broader brand investment.
• Work directly with senior leadership on growth priorities and international expansion.

Skills

Google Ads

B2C marketing

Growth marketing

End-to-end campaigns

Budget management

Tools

Google Ads platform

Meta Ads Manager

TikTok Ads

Job description

TechTree's client is hiring a Founding Performance Marketing Manager to own and scale paid acquisition for a fast-growing Series A B2C platform expanding across international markets.

This is a high-ownership, hands-on role for someone who has built acquisition from scratch, scaled budgets, and personally operated Google Ads at a senior level, leading end-to-end campaigns across channels. You will collaborate with leadership on growth priorities and international launches.