Performance Marketing Lead — B2B SaaS (Remote)

Tidio LLC; Poland; Hybrid; PLN 203,000 - 278,000; Full time

Benefits offered by this job

Remote work

Hybrid from Warsaw

26 days off

Professional development

MacBook provided

Dell monitor

JBL headphones

Wellness benefit

Private medical care

Mental well-being program

E‑book service

Social events

English classes

Job summary

Tidio is looking for a hands-on Performance Manager to own and scale paid acquisition across Google Ads, Meta, LinkedIn and other channels. You’ll manage end-to-end campaigns, targeting B2B SaaS buyers in SMB and Mid-Market segments, and collaborate with analytics and design teams to drive ROI.

The role combines strong marketing analytics with creative feedback, budget discipline, and international collaboration.

Qualifications

• In-house experience managing performance marketing for a B2B SaaS or technology company.
• Strong practical experience with Google Ads and Meta and a track record of scaling paid acquisition.
• Experience managing meaningful marketing budgets and making investment decisions based on business impact.

Responsibilities

• Own and run paid acquisition campaigns across Google Ads, Meta, and other channels.
• Plan, launch, optimize, and scale campaigns targeting B2B SaaS buyers across SMB and Mid-Market.
• Manage budget allocation across channels based on ROI and growth opportunities.
• Continuously improve campaign performance by optimizing bids, audiences, keywords, placements, and targeting.
• Design and prioritize experiments across campaigns, creatives, landing pages, audiences, bidding strategies.
• Analyze campaign performance with marketing data and backend metrics.
• Translate performance data into recommendations to influence investments.
• Write ad copy and briefs and collaborate with Design to create assets.
• Partner with Analytics to improve attribution and data quality.
• Monitor acquisition funnel and identify opportunities to improve conversion rates.
• Present performance insights and budget recommendations to marketing leadership.

Skills

Performance marketing

Google Ads

Meta Ads

Budget management

Data analysis

English communication

Creative briefs

Tools

BigQuery

Job description

Tidio is looking for a hands-on Performance Manager to own and scale paid acquisition across Google Ads, Meta, LinkedIn and other channels. You’ll manage end-to-end campaigns, targeting B2B SaaS buyers in SMB and Mid-Market segments, and collaborate with analytics and design teams to drive ROI.

The role combines strong marketing analytics with creative feedback, budget discipline, and international collaboration.