Eastern Europe Integrated Media & Communications Lead

Wella International; Warszawa; Hybride; PLN 180 000 - 240 000; Plein temps

Avantages offerts par ce poste

Hybrid work model

Luxmed medical coverage

Life insurance

Lunch card

Multisport card

Commute support

Product samples

Résumé du poste

Wella Company in Poland is seeking a senior digital marketing leader to turn brand strategies into locally relevant, insight-led communications and high-performing media activations. Warsaw-based hybrid role with an international beauty portfolio.

With a digital-first mindset, you will shape integrated media plans across paid social, programmatic, search, retail media and influencer marketing, collaborating with regional teams to optimize campaigns and drive ROI for our brands.

Qualifications

• 7+ years of experience in digital marketing, media, social media and influencer marketing.
• Bachelor’s degree in Marketing, Media, Digital Marketing or a related field; Master’s degree preferred.
• Fluency in English is a must have.
• Strong analytical and data-driven mindset with ability to translate insights into actionable business recommendations.

Responsabilités

• Lead development and execution of integrated media plans aligned with brand priorities and commercial objectives.
• Drive integrated activation across paid, owned, earned, advocacy and retail media channels, ensuring budget effectiveness and scalable best practices.
• Lead digital activation across paid social, programmatic, search and retail media, optimizing channel mix and campaign performance.
• Develop locally relevant, insight-driven communications reflecting consumer needs and cultural nuances.
• Oversee agency and vendor relationships and translate media insights into actionable business recommendations.

Formation

Bachelor’s degree in Marketing, Media, Digital Marketing or a related field

Master’s degree preferred

7+ years of experience in digital marketing, media, social media and influencer marketing

English fluency

Strong analytical mindset

Proven project management & stakeholder skills

Outils

MS Office

Digital marketing tools

Description du poste

Wella Company in Poland is seeking a senior digital marketing leader to turn brand strategies into locally relevant, insight-led communications and high-performing media activations. Warsaw-based hybrid role with an international beauty portfolio.

With a digital-first mindset, you will shape integrated media plans across paid social, programmatic, search, retail media and influencer marketing, collaborating with regional teams to optimize campaigns and drive ROI for our brands.