Integrated Media & Communications Manager, Eastern Europe

Wella International; Warszawa; Hybrid; PLN 180,000 - 240,000; Full time

Benefits offered by this job

Hybrid work model

Luxmed medical coverage

Life insurance

Lunch card

Multisport card

Commute support

Product samples

Job summary

Wella Company in Poland is seeking a senior digital marketing leader to turn brand strategies into locally relevant, insight-led communications and high-performing media activations. Warsaw-based hybrid role with an international beauty portfolio.

With a digital-first mindset, you will shape integrated media plans across paid social, programmatic, search, retail media and influencer marketing, collaborating with regional teams to optimize campaigns and drive ROI for our brands.

Qualifications

• 7+ years of experience in digital marketing, media, social media and influencer marketing.
• Bachelor’s degree in Marketing, Media, Digital Marketing or a related field; Master’s degree preferred.
• Fluency in English is a must have.
• Strong analytical and data-driven mindset with ability to translate insights into actionable business recommendations.

Responsibilities

• Lead development and execution of integrated media plans aligned with brand priorities and commercial objectives.
• Drive integrated activation across paid, owned, earned, advocacy and retail media channels, ensuring budget effectiveness and scalable best practices.
• Lead digital activation across paid social, programmatic, search and retail media, optimizing channel mix and campaign performance.
• Develop locally relevant, insight-driven communications reflecting consumer needs and cultural nuances.
• Oversee agency and vendor relationships and translate media insights into actionable business recommendations.

Education

Bachelor’s degree in Marketing, Media, Digital Marketing or a related field

Master’s degree preferred

7+ years of experience in digital marketing, media, social media and influencer marketing

English fluency

Strong analytical mindset

Proven project management & stakeholder skills

Tools

MS Office

Digital marketing tools

Job description

Reports to: Head of Brand Communications CEEMEA

ABOUT THE ROLE

In this role, you will shape how our brands connect with consumers by turning brand strategies into locally relevant, insight-led communications and high-performing media activations.

With a strong digital-first mindset, you will lead integrated media planning and activation across paid social, programmatic, search, retail media, influencer marketing and other relevant channels. Working closely with marketing teams, agencies and key media platforms, you will use data and consumer insights to optimise campaigns, improve return on media investment and continuously identify smarter ways of working.

This is a role for someone who combines strategic thinking with hands‑on execution, confidently takes ownership and is ready to challenge established approaches when there is an opportunity to achieve stronger results. You will join a collaborative, international beauty company where expertise is valued, people learn from one another and bold ideas can make a meaningful impact on our brands and consumers.

WHAT YOU WILL DO

Integrated Media Activation & Performance

• Lead the development and execution of integrated media plans aligned with brand priorities and commercial objectives.
• Drive integrated activation across paid, owned, earned, advocacy and retail media channels, ensuring budget effectiveness, media excellence and scalable best practices.
• Lead digital activation across paid social, programmatic, search and retail media, optimizing channel mix and campaign performance.
• Develop locally relevant, insight-driven communications that reflect consumer needs, cultural nuances and competitive dynamics
• Partner with agencies to optimize campaigns, track performance and translate media insights into actionable business recommendations, maximizing return on media investment and ensuring compliance with global brand guidelines.

Integrated Campaigns, Content & Advocacy

• Translate global brand platforms into locally relevant, integrated communication campaigns across channels and markets.
• Drive excellence and consistency across launches, hero campaigns, retail activations, content and advocacy programs.
• Lead influencer and advocacy strategies to strengthen brand relevance, engagement and consumer consideration.
• Partner with agencies and markets to deliver high-impact communications and scale best practices across the region.
• Drive operational excellence and efficiency in managing regional budgets.
• Oversee agency and vendor relationships, including media agencies, influencer agencies and creative partners.

Cross-Functional Collaboration

• Work closely with local and regional marketing teams, e-commerce, Sales, Education and Corporate Communications to ensure aligned storytelling.
• Serve as the regional point of contact for global communications and brand teams, providing insights and representing the needs of the Eastern Europe.
• Lead capability-building sessions for markets on media strategy and digital best practices.
• Build strong relationships with internal stakeholders and external agency partners to drive aligned execution.

WHAT WE WANT YOU TO BRING ALONG

• 7+ years of experience in digital marketing, media, social media and influencer marketing.
• Experience within a digital-first brand, preferably in beauty, FMCG or lifestyle industries.
• Fluency in English is a must have.
• Strong track record in digital-first activation planning, including paid social, programmatic, search and retail media; regional media planning experience is an advantage.
• Good understanding of social platform behavior, creator trends and social-first storytelling.
• Understanding of the Eastern Europe cultural landscape, media ecosystems and consumer behavior.
• Ability to translate global brand strategies into locally relevant market activations.
• Experience working across multiple markets, stakeholders and agency partners in a matrixed organization.
• Strong analytical and data-driven mindset, with the ability to translate insights into actionable business recommendations and continuous performance optimization.
• Strong project management, communication and stakeholder management skills.
• Experience working across multiple markets, stakeholders and agency partners in a matrixed organization.
• High ownership, accountability and ability to drive projects from strategy through execution.
• Proactive, solution-oriented and results-driven, with strong attention to detail.
• Strong numeracy and proficiency in MS Office and digital marketing tools.
• Bachelor’s degree in Marketing, Media, Digital Marketing or a related field; Master’s degree preferred.

WHAT WE OFFER

At the heart of our company is a commitment to nurturing growth, health, and happiness. That’s why we offer:

• A flexible hybrid work model (2 days a week in our Warsaw office) with the bonus of shorter Fridays all year long.
• A birthday gift of a day off – spend it with those who matter most!
• The freedom to work remotely from EU for up to 30 days annually.
• A day off for every full year with us (up to five extra days) to celebrate your dedication.
• Comprehensive Luxmed medical coverage.
• Life insurance to keep you and your loved ones protected.
• A lunch card to fuel your productivity.
• A Multisport card to keep you active and healthy.
• Support for your commute (public transport).
• Exciting product gifts four times a year and opportunities to sample new products.
• Funding for team bonding and integration activities.
• Bonuses for life’s special moments (like marriage or the birth of a child) and for long-term service.

WHO WE ARE

Together, WE enable individuals to look, feel, and be their true selves.

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

For additional information about the Wella Company, please visit www.wellacompany.com and https://www.wellacompany.com/about-us.

EEO OPPORTUNITIES

We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Wella Company with federal and state disability laws makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at: https://www.wellacompany.com/consumer-affairs

We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results.