DTC Activation Lead - Retail Events & Experiences

Adidas; Warszawa; On-site; PLN 70,000 - 100,000; Full time

Job summary

Adidas seeks a DTC Activation Manager for Warsaw and Budapest to drive consumer engagement, store activation and profitability across Brand Center Warsaw and Brand Concept Store Budapest. You will plan annual activation strategies, manage campaigns, and lead agency partners to deliver premium retail experiences.

Reporting to the Senior Manager DTC Activation & VM East Europe, you will collaborate with Marketing, Sales and VM to optimize customer journeys, traffic, and NPS while tracking ROI and

Qualifications

• University degree in Marketing, Sales, or equivalent professional experience.
• 2–3 years of experience in retail, marketing or agency environment, ideally with a focus on retail or event marketing.
• Experience in brand, culture or sport-related projects, particularly consumer events and engagement, is an adventage.

Responsibilities

• Develop and execute annual store activation plans aligned with Global, European and Cluster priorities, KPIs, budget and calendar.
• Ensure consistent, high-quality execution across all consumer touchpoints and Cluster subunits.
• Develop innovative physical and digital in-store experiences around key campaigns and product launches to engage consumers and create shareable moments.
• Lead agency management, from briefing to execution, ensuring high-quality delivery.
• Drive efficient processes across budgeting, communication, planning, reporting and cross-functional alignment with Marketing and Sales.
• Track activation performance and optimize ROI and overall efficiency.
• Build strong, ongoing relationships with Store Management and maintain a solid understanding of store business and KPIs.
• Ensure store teams are informed, engaged and equipped to deliver activation plans effectively.
• Define window and launch zone strategies in collaboration with Senior Retail Marketing and VM teams.

Skills

Retail marketing

Brand experience

Consumer engagement

Project management

Budget management

Cross-functional collaboration

Negotiation

MS Office

English proficiency

Education

University degree in Marketing/Sales

Tools

MS Office

Job description

Adidas seeks a DTC Activation Manager for Warsaw and Budapest to drive consumer engagement, store activation and profitability across Brand Center Warsaw and Brand Concept Store Budapest. You will plan annual activation strategies, manage campaigns, and lead agency partners to deliver premium retail experiences.

Reporting to the Senior Manager DTC Activation & VM East Europe, you will collaborate with Marketing, Sales and VM to optimize customer journeys, traffic, and NPS while tracking ROI and